Art Director
Full-time
Company Description
Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.
Job Description
The Art Director is responsible for overseeing the visual elements of a campaign. They work closely with the creative team, including copywriters, to develop concepts and ideas that effectively communicate the message of the campaign and appeal to the target audience.
The focus of an art director is to create visually striking and impactful designs that convey the desired message and help to achieve the goals of the advertising campaign. Additionally, they may be responsible for overseeing the work of designers and illustrators, and coordinating with other departments such as production and account management.
Main Tasks
Technical & Product
The Art Director should have the skills to create and craft both visually and conceptually Develops and reviews creative briefs that provide strategic insight(s) and creative inspiration Demonstrates to clients that an understanding of their marketing challenges and is responsive to their strategic needs in proposing creative solutions. Trains new employees on responsibilities and agency procedures, and works with current creative staff to help them achieve professional and personal goals. Works with the upper management team to plan and pursue continuing strategic growth of agency billings and participate in new business pitch opportunities. Develops and evaluates creative concepts, copy and art, at pre-determined points and providing direction prior to review by account management. Sets high creative standards that lead to a body of work that creates enthusiastic customers and clients, and is consistently recognized by agency management as on strategy and unique. Leads the creative efforts on new business assignments, as needed. Ensures that creative presentations to the client meet the highest professional standards. Manages the workload for assigned book of business to maximize the productivity and quality of work from the creative staff. Imparts outdoor industry expertise and experience to the team. Conceives and create experience design solutions that meet client objectives Effectively communicate creative concepts and strategies to both clients and our internal team. Designing comps, storyboards, initial graphic concepts, and final deliverables Brainstorms and developing campaigns while working with clients on multiple projects at once Assists the Creative Director to improve the Creative group’s technical and creative performance. Help ensure that deadlines and budgets are met. Ideates, writes and executes original and iconic creative concepts in response to client briefs, objectives or goals. Extends client relationships and explore new ways to deliver value. Presents, shares and reviews creative work with Executive Creative Director/s, Account Management and Planning Leads as well as members of the Management Team Manages multiple projects from concept through to completion, working with both in-house resources and third-party vendors Collaborates effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work Provides leadership and professional development to department staff Mentors and trains team members, write performance reviews, and allocate work Set goals and KPIs for each team member, and works with them to achieve these.
Qualifications
at least 1 year of agency experience Knowledge of existent and future craft trends according to industry standards A proven track record of conceptual creative ability and judgment The ability to work collaboratively with account management Good presentation skills The availability and commitment to work extra hours as needed to ensure client satisfaction Demonstrated knowledge in events (client/brand) Understanding of consumer behaviours and industry trends Core Skills: Ideas, Brand, Awards and strong skillsets on all existent Craft tools
Art Director
Sofil Center, Beirut, Lebanon * Full-time
