Job Description
Video content is a core part of Loft ’s marketing strategy. Our videos educate our customers about our wide services range. All of this is possible thanks to our behind-the-scenes video/photography staff. We’re looking for a skilled videographer/photographer to work in short formats, taking footage and editing it based on project specs. After showing a rough draft to stakeholders, they’ll be responsible for implementing project notes. The finished product will represent the best of the company and the video editor’s skill.
Objectives of this role
- Set a high bar for video marketing deliverables
- Ensure consistency in daily content
- Enhance social media and overall marketing strategies
- Identify and implement improvements in the video editing process
- Produce content for diverse audiences and platforms
- Keep up to date with the latest video marketing trends
Responsibilities
- Create short format videos for Loft’s website and social media accounts
- Take charge of video ideation and creation
- Ensure videos meet the marketing team’s specifications and guidelines
- Implement creative notes from stakeholders
- Evaluate projects for brand authenticity
Skills
Skills and qualifications
- Familiarity with video editing software like Final Cut Pro and Premiere Pro
- Capacity to communicate effectively
- Attention to detail
- Ability to pick out attention-grabbing shots
- Excellent storytelling skills
- Knowledge of basic editing principles
Preferred Qualifications
- Strong project management skills
- Ability to work with multi-track split audio
- Knowledge of aspect ratios
- Experience with high-resolution file transfer applications
- Understanding of video encoding formats
- Talent for sound design
