Sales & Marketing Manager

Responsible for leading the sales efforts and marketing strategies for pharmaceutical products, driving revenue growth, managing key customer relationships, and overseeing a team of representatives. This role ensures efficient sales operations, optimizes stock management, and executes impactful marketing campaigns to enhance brand visibility and achieve business objectives.Top of Form

Sales Management and Execution

• Directly engage in selling activities to promote pharmaceutical products to private sector entities.
• Monitor and drive sales performance across private hospitals and pharmacies, ensuring sales targets are met or exceeded.
• Manage business relations with key customers, overseeing the sales service process to increase customer retention and satisfaction levels.

Stock Management

• Collaborate with the supply chain team to ensure proper stock levels are maintained, aligning inventory with sales forecasts and market demand.
• Manage stock issues related to aging, returns, and expiry, implementing strategies to minimize losses and enhance profitability.

Sales Operations

• Oversee all sales operations, ensuring alignment with the division’s strategic goals and compliance with regulatory standards.
• Supervise the processing of customers’ orders and the provision of sales services to ensure high levels of customer satisfaction.
• Generate and analyze sales reports to track performance by account and by representative, making data-driven decisions to optimize sales.

Team Management and Development

• Manage a team of sales and medical representatives, providing training and guidance to enhance their selling skills and product knowledge.
• Conduct regular field visits, including shadowing and double visits, to assess and improve the team's selling techniques and customer engagement strategies.
• Set clear sales targets and performance metrics for the team, closely monitoring achievement and implementing corrective actions as necessary.
• Foster a competitive and motivated team environment to drive sales growth and market penetration for products.
• Conduct annual performance appraisals for the sales team and address all areas of improvement.

Marketing Responsibilities

• Develop strategies and tactics to get the word out about our brands and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Build strategic relationships and partner with key industry players, agencies and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.