Develop and implement channel strategies to optimize performance across the Coops network. Focus on enhancing member engagement, increasing sales volume, and offering tailored promotions to drive growth within the Coops channels.
Identify and establish relationships with key trade partners and distributors to expand market reach.
Negotiate and manage trade agreements, including pricing, promotions, and distribution terms.
Monitor and analyze channel performance, adjusting strategies as needed to meet sales targets and market demands.
Collaborate with marketing and product teams to create channel-specific promotions and campaigns.
Lead, mentor, and manage a team of field sales representatives to achieve sales goals and drive business growth.
Develop and execute field sales strategies and action plans, ensuring alignment with overall business objectives.
Conduct regular field visits to assess performance, provide coaching, and gather market intelligence.
Analyze sales data and market trends to identify opportunities and challenges in the field.
Gather and analyze customer feedback, market trends, and competitive intelligence to inform strategic decisions.
Develop and implement customer engagement strategies to enhance satisfaction and loyalty across all channels.
Identify and address any issues or obstacles affecting channel and field sales performance.
Skills
Proven experience in trade channel management (Coops) and field sales, with a track record of meeting or exceeding sales targets.
Strong leadership skills with the ability to manage and motivate a sales team.
Excellent negotiation, communication, and interpersonal skills.
Proficiency in sales software and CRM systems.
Ability to analyze market data and derive actionable insights.
Willingness to travel as needed for field visits and trade partner meetings.
