To manage sales activities and events inline with the annual sales and marketing plan and to achieve/exceed
budget and sales strategy for Symphony Style Hotel Kuwait.
Maintains frequent contact with Director of Sales and implements their direction.
Develops and maintains contact with business generators, meeting and convention planners,
visitors/convention bureau, travel agents, tour operators, airlines, corporate accounts, Government
Departments and other producers closely allied to Hotel business.
Builds profile within local market & International place through attendance at various events and local market
place.
Interfaces with operations on a timely basis
. PROFESSIONAL TASKS, DUTIES AND RESPONSIBILITIES
MANAGES THE HOTEL’S ACTIVE AND AGRESSIVE SALES FUNCTION
Monitors competitors activities and assists in marketing intelligence
Sells to new, existing and prospective customers considering goals set forth in the sales strategy,
negotiating optimum rate for the benefit of the business
Services existing business through management on account bases
Sells all facets of the hotel
Overviews staff productivity
Responsible for a smooth and rational work sequence in sales department and cooperation with other
departments in the hotel, in particular reservations, revenue, FO & F&B
Uses and integrates yield management in daily sales
Permanent observation of local/international markets and competitors, involvement in drawing up analyses
of competitors and statistics
Manages key contacts including regular visits of large and prestigious customers
Pro actively leading the sales team.
Coordinate tasks for respective employees
Manages the corporate head office and the preferred hotel history for that company
Develops and maintains a regular pattern of sales calls and meetings with principals of target market
Provides direction on and conducts market research and analysis
Conducts client interviews
Entertains clients
Plans and conducts familiarization tours and site inspections
Travels when required to promote the hotel and develop potential business
Monitors existing business and inputs into sales strategy meetings to maximize business
Grows existing business and establishes and pursues leads which will develop business
Initiates and prepares tenders for business
Assesses sales and marketing data
Assists with the preparation of new products and services
Assists in the evaluation of sales and marketing activities
Collateral input
Executes advertising/creative briefs in a timely manner
Attends daily briefing
. LAWS, REGULATIONS AND POLICIES
Makes sure the sales team follows all applicable laws, and corporate standards and guidelines
Responsible Business: shows involvement and be interested in environmental and/or social issues by
participating in Responsible Business hotel and departmental activities
. HUMAN RESOURCES MANAGEMENT
Develops and recommends appropriate training to meet guest and internal needs
Identifies training needs
Makes sure staff receives skills training to provide consistent, reliable service
Encourages, develops and manages effective employee relations throughout the hotel
. EMPLOYEE RELATIONS
Fosters and develops effective employee relations within department, and throughout the hotel
Conducts monthly departmental meetings with the sales team, Revenue Director, Rooms Division and GM
Looks for ways to motivate and challenge employees
. HEALTH AND SAFETY
Ensures that all potential and real hazards are reported and reduced immediately
Fully understands the hotel’s fire, emergency, and bomb procedures
Ensures that emergency procedures are practiced and enforced to provide for the security and safety of
guests and employees
Ensures that all employees within own department work in a safe manner that does not harm or injure self
or others
Stimulates and encourages a general awareness of health and safety in tasks and activities managed within
the department
Anticipates possible and probable hazards and conditions and either corrects them or take action to prevent
them from happening
Ensures that the highest standards of personal hygiene, dress, uniform, appearance, body language and
conduct of hotel employees is maintained by all employees in the department
MISCELLANEOUS
Attends meetings and training required by the Director of Sales & Marketing
Assists colleagues to perform similar or related jobs when necessary
Ensures guest satisfaction by attending to their requests and inquires courteously and efficiently
Accepts flexible work schedule necessary for uninterrupted service to hotel guests and stakeholders
Maintains own working area, and materials clean, tidy and in good shape; reports defective materials and
equipment to appropriate person within the hotel
Continuously seeks to endeavor and improve the department’s efficient operation, and knowledge of own
job function
Is well updated on, and possesses solid knowledge of the following:
- Hotel fire, bomb and emergency procedures
- Hotel health and safety policies and procedures
- Hotel facilities and nearby sights of interest and importance (i.e. hospitals,
stations, tourist sights)
- Hotel standards of operation and departmental procedures
- Current licensing relating to own department and to the hotel
- Accepted methods of payment by the hotel
Education/
Qualification
University Degree, Diploma in Hotel Management or Hotel
School Degree
Knowledge of various PMS (Fidelio, Opera, Delphi, etc)
Experience Minimum 4 years experience as Sales Executive or 2 years
experience as a Sales Manager
Background in 5 star segment
Hotel Opening experience is an advantage
Middle East and boutique hotel experience preferred
Personal Skills,
Qualities and
Competencies
required in order
to carry out the
role effectively
1. Technical- and Language Skills
Strong technical skills in Microsoft Office, PMS,
Language skills: English and minimum two additional language such
as Arabic, French or Italian
2. Self Management
Plans, organizes and uses a systematic approach to get things
done.
Self reliant, working with minimal control and direction
Maintains composure under pressure
Manages time and resources effectively.
Actively seeks opportunities to develop and learn from
experience.
3. Leadership Skills
Communicates openly and clearly both verbally and in writing.
Develops positive working relationships.
Listens to the needs of others before contributing.
Manages conflict effectively.
4. Drive for results
Competes against a standard of excellence by setting high
performance standards and pursuing aggressive goals
Thinks ahead, developing contingency plans where necessary.
Strives for constant improvements and takes responsibility for
achieving business results and persevere despite obstacles
5. Influencing Skill
Highly influential when interacting with clients
Expresses confidence in own ideas and networks with others.
Gains commitment to action from a range of people.
Motivates and inspires others to perform.
6. Problem Solving and Decision Making
Collects and analyses relevant information about a problem.
Seeks innovative solutions.
Makes conscious decision to go for action.
Accepts personal responsibility to make things happen.
7. Innovation
Generates new ideas and encourages creativity from staff
Recognises the need for new and modified approaches
Keeps a close eye on market trends and developments
8. Flexibility
Adapts quickly and positively to new situations.
Continues to be productive in changing circumstances.
Can handle more than one task/ situation at a time.
Is receptive to new ideas and responds to workplace changes in
a flexible and optimistic manner
9. Cultural Awareness
Understands and takes into account the global nature of the
business; works effectively with colleagues from different view
points, cultures and countries.
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