Marketing & Product Development Manager

The Marketing & Product Development Manager plays a crucial role in the Food & Beverage Production industry by driving innovative product strategies and marketing initiatives. This position requires a blend of creativity, analytical skills, and a deep understanding of consumer behavior to successfully launch and promote new products. The ideal candidate will be responsible for overseeing the entire product lifecycle, from ideation to market launch, while ensuring alignment with the company’s strategic goals.

Responsibilities:

1. Develop and implement comprehensive marketing strategies to promote new and existing products.
2. Conduct market research to identify consumer trends and preferences, ensuring products meet market demands.
3. Collaborate with cross-functional teams including R&D, sales, and production to ensure successful product development and launch.
4. Monitor and analyze product performance metrics to optimize marketing campaigns and product offerings.
5. Manage the marketing budget, ensuring effective allocation of resources for maximum ROI.
6. Lead product innovation initiatives by brainstorming new product ideas and enhancements.
7. Establish strong relationships with suppliers and distributors to enhance product visibility.
8. Prepare and present product development proposals to senior management.
9. Train and mentor junior marketing staff to build a strong marketing team.
10. Stay updated on industry trends and competitor activities to maintain a competitive edge.

Preferred Candidate:

1. Strong analytical skills with the ability to interpret data and make informed decisions.
2. Excellent communication and interpersonal skills for effective collaboration.
3. Proven experience in product development and marketing within the food and beverage sector.
4. Creative thinker with a passion for innovation and product design.
5. Ability to manage multiple projects and meet deadlines in a fast-paced environment.
6. Strong leadership qualities to inspire and motivate team members.
7. Proficient in digital marketing tools and techniques.
8. Detail-oriented with a focus on quality and customer satisfaction.
9. Adaptable and open to feedback for continuous improvement.
10. Experience in budget management and financial analysis.