Marketing Officer

Key Responsibilities:

Digital Marketing Strategy & Planning:

·        Develop & Implement digital marketing strategies to achieve business goals & increase online sales.

·        Conduct research to understand market trends, customer behavior & competitive landscape.

·        Create engaging & relevant content for the company's website , social media platforms & email campaigns.

·        Plan & schedule content to ensure consistant & timely updates over all digital channels.

Social Media Management & Engagement:

·        Manage social media account (e.g Facebook , Instagram , Twitter) by creating posts, responding to comments & engaging with the followers.

·        Monitor social media performance & analyze engagement metrics to optimize strategies & improve results.

Content &SEO Organization:

·        Implement SEO best practices to improve website visibility & search engine rankings.

·        Conduct keyword search & optimize website content for search engine performance.

·        Design , execute & manage email marketing campaigns, including newsletters, promotions & customer research.

Performance Analysis & Reporting:

·        Manage & optimize paid advertising campaigns(e.g. Google Adds & Social Media Ads ) to drive traffic & conversions.

·        Track & analyze performance of digital marketing activiteies sech as Google Analytics & social media insights.

·        Provide reports on campaign effectiveness , website traffic & conversation rates & make recommendations for improvement.

Cross-Functional Collaborations:

·        Work closely with sales, customer service & creative teams to align digital marketing efforts with overall business objectives.

·        Coordinate with external agencies or venders as needed for specialized digital marketing services.

• ·        Perform any additional task as assigned by the department head.