Marketing Officer

Skills

Key Responsibilities:

• Develop and implement comprehensive marketing plans and campaigns for the Chips Company and MobileOutfitters.
• Manage and execute marketing initiatives across various channels, including digital, social media, print, and in-store promotions.
• Conduct market research to identify trends, opportunities, and customer preferences.
• Collaborate with the sales team to align marketing strategies with sales objectives.
• Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
• Coordinate with external vendors, agencies, and partners to ensure effective execution of marketing activities.
• Create engaging content, including product descriptions, promotional materials, and social media posts.
• Organize and participate in trade shows, exhibitions, and other promotional events.
• Stay up-to-date with industry trends and best practices to ensure our marketing efforts remain competitive.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2-3 years of experience in marketing, preferably in wholesale and retail trade.
• Strong understanding of digital marketing strategies, including SEO, social media, and email marketing.
• Excellent communication and interpersonal skills.
• Creative thinking with the ability to develop innovative marketing solutions.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience in managing multiple projects and meeting deadlines.
• Knowledge of the mobile accessories market is a plus.