Marketing Manager -Electronics and Appliances Client

A.Basic Scope of Job:

• Will be responsible for developing and implementing strategic marketing plans, overseeing advertising and promotional activities, conducting market research, and managing the marketing team to drive brand awareness and sales growth.

B.Responsibilities:

• Develop and implement effective marketing strategies to drive growth and increase brand awareness.
• Conduct market research to identify customer needs, preferences, and trends, and use the insights to aim marketing strategies.
• Must be able to handle budget control and management.
• Understanding or retail customer journey and retail environment.
• Capability to monetize retail-marketing opportunities.
• Must handle brand fundamentals and manage the retail branding activities.
• Manage the visual merchandising of the retail environment.
• Plan and oversee advertising and promotional activities, including digital marketing campaigns, social media marketing, and advanced marketing channels.
• Monitor and analyze marketing performance metrics, prepare regular reports, and provide recommendations for improvement.
• Manage and coordinate marketing team members, agencies, vendors, and other stakeholders to ensure effective execution of marketing initiatives.
• Work closely with sales teams to develop sales tools, collateral, and training materials to support the sales process.
• Collaborate with cross-functional teams, including product development, sales, and customer support, to ensure a cohesive and consistent brand message.

C.Experience

• Minimum 10 years of marketing experience in retail consumer electronics & home appliances managing a chain of showrooms or retail network.
• Experience in effective and efficient use and measurement of all media (paid, owned, and earned).
• Proven experience in managing and developing people.
• Experience in strategic marketing.