Marketing Executive

Skills

Key Responsibilities:

Brand Management:

• Develop and implement comprehensive brand strategies to enhance brand positioning and reputation.
• Oversee brand identity guidelines and ensure consistency across all marketing materials.
• Monitor brand performance and make necessary adjustments to maintain brand relevance.

Marketing Strategy:

• Develop and execute effective marketing plans and campaigns aligned with business objectives.
• Conduct market research and analysis to identify target audiences and emerging trends.
• Collaborate with cross-functional teams to ensure seamless integration of marketing initiatives.

Digital Marketing:

• Manage and optimize digital marketing channels, including social media, email marketing, and website.
• Develop and execute engaging content strategies to attract and retain customers.
• Track and analyze digital marketing performance to measure ROI and identify areas for improvement.

Event Marketing:

• Plan and execute impactful events, such as product launches, exhibitions, and test drives.
• Manage event budgets and logistics to ensure successful execution.
• Measure event effectiveness and generate post-event reports.

Sales Support:

• Develop sales collateral and marketing materials to support the sales team.
• Provide marketing insights and support to the sales team to close deals.
• Collaborate with the sales team to identify opportunities for cross-selling and upselling.

Budget Management:

• Develop and manage marketing budgets to ensure efficient allocation of resources.
• Track expenses and monitor budget performance.

Experience

·        Entry Level/Mid-Career (2 to 5 years’ experience in the automotive industry is preferred)

·        Local applicants with valid Kuwaiti transferable residency (Article 18/22)

• Proven experience in automotive marketing or a related industry.
• Strong understanding of marketing principles and strategies.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and analytics.
• Creative thinking and problem-solving abilities.
• Strong attention to detail and organizational skills.
• Ability to work independently and as part of a team