Marketing Executive

Reporting To: Marketing Manager

Department: Marketing

Job Summary: We are seeking a talented and passionate Marketing Executive to join our dynamic team. As a Marketing Executive, you will play a pivotal role in developing and executing innovative marketing strategies to drive brand awareness, generate leads, and boost sales for our automotive products.

Key Responsibilities:

Brand Management:

·        Develop and implement comprehensive brand strategies to enhance brand positioning and reputation.

·        Oversee brand identity guidelines and ensure consistency across all marketing materials.

·        Monitor brand performance and make necessary adjustments to maintain brand relevance.

Marketing Strategy:

·        Develop and execute effective marketing plans and campaigns aligned with business objectives.

·        Conduct market research and analysis to identify target audiences and emerging trends.

·        Collaborate with cross-functional teams to ensure seamless integration of marketing initiatives.

Digital Marketing:

·        Manage and optimize digital marketing channels, including social media, email marketing, and website.

·        Develop and execute engaging content strategies to attract and retain customers.

·        Track and analyze digital marketing performance to measure ROI and identify areas for improvement.

Event Marketing:

·        Plan and execute impactful events, such as product launches, exhibitions, and test drives.

·        Manage event budgets and logistics to ensure successful execution.

·        Measure event effectiveness and generate post-event reports.

Sales Support:

·        Develop sales collateral and marketing materials to support the sales team.

·        Provide marketing insights and support to the sales team to close deals.

·        Collaborate with the sales team to identify opportunities for cross-selling and upselling.

Budget Management:

·        Develop and manage marketing budgets to ensure efficient allocation of resources.

·        Track expenses and monitor budget performance.