Marketing and Social Media Specialist

The Marketing and Social Media Specialist plays a crucial role in enhancing the online presence and brand awareness of our medical clinic in As Salimiyah, Kuwait. This position requires a creative and analytical individual who can develop and implement effective marketing strategies tailored to our target audience. The specialist will be responsible for managing social media platforms, creating engaging content, and analyzing performance metrics to optimize campaigns. With a minimum of two years of experience in the marketing field, this role is ideal for someone passionate about healthcare marketing and social media engagement.

Responsibilities:

1. Develop and execute comprehensive marketing strategies to promote the clinic's services.
2. Manage and curate content for all social media platforms, ensuring brand consistency.
3. Analyze social media performance metrics and adjust strategies accordingly to maximize engagement.
4. Collaborate with the medical team to create informative and engaging content that resonates with patients.
5. Conduct market research to identify trends and opportunities for growth within the healthcare sector.
6. Organize and participate in promotional events to enhance community outreach.
7. Maintain the clinic's website, ensuring content is up-to-date and SEO optimized.
8. Monitor competitor activities and industry trends to stay ahead in marketing strategies.
9. Develop email marketing campaigns to engage with existing and potential patients.
10. Prepare regular reports on marketing performance and present findings to management.

Preferred Candidate:

1. Strong communication skills, both written and verbal.
2. Proficient in social media management tools and analytics.
3. Creative thinker with a passion for healthcare marketing.
4. Ability to work independently and as part of a team.
5. Detail-oriented with excellent organizational skills.
6. Familiarity with graphic design tools is a plus.
7. Strong understanding of SEO and digital marketing trends.
8. Ability to adapt to a fast-paced environment.
9. Experience in managing budgets for marketing campaigns.
10. Proactive approach to problem-solving and innovation.