Marketing and Public Relations Manager

Job purpose

The Marketing and Public Relations Manager is responsible for developing and executing marketing and public relations strategies that enhance the school’s brand, support its educational mission, and foster positive relationships with the community. This role involves creating and implementing marketing campaigns, managing public relations efforts, and overseeing all aspects of communication to effectively promote the school’s programs, achievements, and events across its multiple branches.

Marketing Strategy and Execution

·        Develop and implement comprehensive marketing strategies to promote the school’s programs, events, and achievements.

·        Manage and oversee marketing campaigns across various channels, including digital, print, and social media.

·        Analyze market trends and competitor activities to identify opportunities for the school’s growth and visibility.

Public Relations Management

·        Build and maintain positive relationships with media outlets, community leaders, and other stakeholders.

·        Draft and distribute press releases, media advisories, and other communications to generate positive media coverage.

·        Handle media inquiries, coordinate interviews, and manage the school’s public image.

Brand Management

·        Develop and uphold the school’s brand identity, ensuring consistency across all marketing materials and communications.

·        Create and manage content for the school’s website, newsletters, brochures, and other promotional materials.

·        Oversee the production of marketing collateral and ensure adherence to brand guidelines.

Event Planning and Promotion

·        Plan, coordinate, and promote school events, including open houses, fundraising activities, and community outreach programs.

·        Collaborate with internal teams to ensure successful event execution and positive attendee experiences.

·        Measure and evaluate the effectiveness of events and campaigns, making recommendations for improvements.

Social Media and Digital Marketing

·        Manage the school’s social media accounts, including content creation, scheduling, and engagement.

·        Develop and implement digital marketing strategies to increase online presence and engagement.

·        Monitor and analyze social media metrics and website analytics to assess campaign performance and adjust strategies as needed.

Community Engagement

·        Foster strong relationships with local organizations, businesses, and community groups to enhance the school’s community presence and support.

·        Coordinate outreach efforts and partnerships that align with the school’s mission and values.

·        Represent the school at community events and activities to build and maintain positive relationships.

Communication and Coordination

·        Serve as the primary point of contact for media relations, marketing inquiries, and public communications.

·        Collaborate with school administrators, faculty, and staff to ensure alignment of messaging and promotional efforts.

·        Provide regular reports and updates on marketing and public relations activities to the General Manager.

Crisis Communication:

·        Develop and implement crisis communication plans and strategies to address and manage any issues affecting the school’s reputation.

·        Handle sensitive situations with professionalism and provide timely, accurate information to stakeholders.

Budget Management:

·        Develop and manage the marketing and public relations budget, ensuring cost-effective use of resources.

·        Track expenditures and provide financial reports on marketing and public relations activities.

Team Management

·        Lead and mentor the marketing and public relations team, providing guidance, support, and professional development opportunities.

·        Oversee the recruitment, training, and performance evaluation of team members.

Preferred Candidates:

1. Proven experience in marketing and public relations
2. Strong communication and interpersonal skills
3. Ability to think creatively and strategically
4. Excellent project management and organizational skills
5. Knowledge of digital marketing tools and techniques