Job Description
Job Brief:
The Marketing and PR manager will Plan, develop and implement the marketing plans & communications, and public relations activities, including both external and internal activities, to enhance ALP’s brand.
Job Responsibilities:
Marketing and Brand Management:
- Work with the Strategy & planning Director in developing company brand proposition and guidelines
- Conceptualize and manage special marketing initiatives for the organization, including working with other departments to understand internal requirements
- Assist in development of overall marketing communications framework and policy
- Gather and report market intelligence on competitors within similar industry and their brand perception in the market to replicate best practices.
- Research on relevant bloggers and creating lists for maximum outreach
- Supervise the third party partners and their performance towards execution of social media projects
Public Relations:
- Handle media inquiries and interview requests. Create content for press releases, byline articles and keynote presentations.
- Supervise the marketing partner’s work towards social media marketing, including targeted followers’ engagement, content creation, hash tag management & reporting.
- Analyze the reports and insights by partner on social media conversations.
- Effectively manage company communication appearing in the public domain.
Communication Management:
- Continuously collaborate with sales teams/ external agents to achieve target goals of sales revenue.
- Liaise with group marketing team to maintain synergy and brand eminence as a whole group.
- Manage the Company website content in liaison with IT team.
Other Areas:
- Support effective implementation and utilization of existing or new tools and systems, including customer relationship management.
- Evaluate scope for partnerships, sponsorships and advertising on an ongoing basis.
- Undertake continuous analysis of competitive environment and stakeholders trends.
- Define, develop and execute Marketing Projects/tasks including market research.
