Head of Retail Marketing – Banking

Do you have over 20 years in banking? Are you proficient in product development, market segmentation, and analytics? If so this role is for you! Leading a huge team for one of the largest banks in the GCC!

As Head of Retail Marketing you will develop a robust marketing and segmentation strategy aimed at driving growth in volume, revenue, and profit.

Core Responsibilities and Accountabilities:

• Enhancing product lines and portfolios in retail banking, focusing on sustainable growth in account balances and revenue.
• Crafting innovative, customer-centric marketing campaigns to capitalize on opportunities, aligning with the organization’s overarching strategic goals.
• Overseeing the profit and loss of the consumer product portfolio, ensuring sustainability by enhancing existing products and creating new offerings from concept to execution.
• Defining target segments and developed strategies for product bundles, aligning both short- and long-term business objectives with organizational goals.
• Leading planning efforts across product, segment, and channel teams, facilitating growth in market share and revenue.
• Directing strategic growth for product portfolios, including liabilities and insurance, ensuring a well-differentiated service level.
• Managing comprehensive marketing plans annually, deploying a blend of traditional and digital channels to meet target audience needs.
• Conducting market research to refine strategies and cater to specialized market segments, focusing on customer needs, behaviors, and growth potential.
• Analyzing competitive and market trends to identify growth opportunities and guide new business initiatives.
• Establishing financial targets around market share, product growth, cross-selling, revenue, and profitability.
• Leading the Rewards Program, optimizing segments, promotions, and campaign effectiveness.

Educational Qualifications & Experience:

• 20 years in consumer banking or related experience, with an MBA or equivalent.
• Proficient in product development, market segmentation, and analytics.

Key Competencies:

• Strong conceptual and research skills, with the ability to present strategies at the executive level.
• Skilled in segmentation techniques, cross-functional collaboration, and achieving results.
• Financial acumen with the ability to derive insights and draw valid conclusions from data analysis.

Salt is acting as an Employment Agency in relation to this vacancy.

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