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Digital Marketing Specialist

Today 2025/05/18
Full Time Employee
10-49 Employees · Marketing

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Job Description

  • Develop and implement digital marketing strategies aligning with the company’s goals.
  • Conduct market research, understand the target audience, and identify marketing and growth opportunities.
  • Create and execute campaigns across various digital channels, like email, social media, paid advertising and search engine optimisation.
  • Measure and analyse campaigns’ success using data and analytics tools.
  • Lead client meetings and explain the campaign details to the client with key performance metrics (KPIs).
  • Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
  • Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
  • Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
  • Stay up-to-date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.


Skills

  • A bachelor’s degree
  • 2+ years of demonstrable experience in marketing or digital marketing roles.
  • Knowledge of content management tools
  • Excellent analytical skills to understand data, study metrics, and align strategies.
  • Innovative thinker with a keen eye for detail and identifying trends.
  • Strong interpersonal, verbal and written communication skills. 
  • Relevant certificates like Google Analytics Certification, Google Ads Certification, and/or HubSpot’s Inbound Certification Course.
  • Familiarity with marketing analytics tools like Google Analytics


Preferred Candidate

Residence Location
Kuwait
Nationality
All Arab Countries
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HR Plus Consultancy
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we are a Kuwaiti based HR consultancy firm that provides Human Resources consultancy services along with local & overseas manpower recruitment services for experienced employees within food & beverage, hospitality, construction, automotive, and other industries

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