Key Responsibilities:
· Executes elements of the approved digital and corporate marketing plan provided by the line manager.
· Builds digital and social media calendars for all commercial and corporate accounts under the company.
· Assesses the company's digital and social media platforms based on target segment studies and data.
· Develops digital reports for all the company's local and regional accounts. Builds a monitoring tool to ensure alignment in content, events, and tone of voice.
· Ensures digital and social media reports are data-driven with a clear analysis and insightful rationale that will ultimately support business goals.
· Supports Commercial and Corporate units’ digital accounts in building this segment with increasing followers and engagement through ongoing creative activations.
· Ensures adherence to the corporate brand guidelines by referring to the Brand Specialist across all digital platforms.
· Ensures all visuals used within the digital platforms and reels to be produced are approved and aligned within the the company's policy and guidelines.
· Tracks and reports the performance of all digital and social media activations, engagements and reach.
· Coordinates with the Corporate and Commercial teams on their social media and digital plans and requirements. This includes, all local projects and brb subsidiaries and regional projects.
· Supports the development of promotional activities and how to align whatever is offline with online presence. Ensures consistency to achieve targeted results.
· Tracks and measures all digital data and digital budget spent on promotional / sponsorship ads.
· Assists in researching and analyzing market conditions, digital trends, on going competition where feasible, and case studies.
· Ensures all content published needs to be error-free and has gone through the approval cycle prior to publishing.
· Produces 'sample' or 'mood' boards to be presented as part of content that is being produced by the design unit ( photography or videography) based on line manager brief and objective.
· Runs weekly review / summary of all website analytics, content, SEO, and social media tracking
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Candidate Profile:
1) Required Bachelor's Degree in Marketing
2) Ability to read & write Arabic & English is a must
3) Requirement open for Kuwaiti Nationals only
4) 3-5 years' experience in related field
5) Required proficiency in Microsoft Word, Outlook, and Excel
6) Must be flexible and proactive to develop multimedia content.
We, at Career Hunters, work closely with our client corporations to provide the best talent in today's competitive marketplace. By placing executives who wish to improve their career direction or seek lucrative opportunities in today's fast pace of life. Our specialization in Job analysis, helps us determing corporate requirements, towards employee characteristics which include, mental,physical and educational capabilities. In short, we surpass corporate requirements, in providing complete HR consultancy from Employee selection to Implementation and fallback. Being based in Kuwait, gives us the immediate knowledge of the region, the labour laws & ultimately the cultural background. Thus giving us the upper hand in providing proper and satisfactory results.
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