CRM Specialist
at Deliveroo Kuwait City, Kuwait (Main Office)
The Role
As a CRM Specialist for the local marketing team, you are the voice of Deliveroo when speaking with our customers. Reporting into the CRM Marketing Manager, you’ll initiate, build, proof, send and approve targeted campaigns across our customer segments, including campaigns that support and enhance our overall marketing calendar. Overall you’ll be laser focused on creating campaigns and working across other marketing initiatives, and contribute to our KPI’s of increasing consumer engagement.
You will be focused on utilising the right channels at the right time and ultimately deliver a meaningful impact to our customers, working closely with local, regional and global marketing and commercial teams.
You’ll be a passionate and technical marketer, who consistently puts the customers at the centre of their decision making and campaign execution. You'll be the kind of person who can’t wait to look at your metrics soon after a send, and you'll get excited about new ideas, new channels and new campaigns.
Responsibilities
Collaborate with the wider local marketing and commercial teams, as well as regional and global CRM teams. Coordinate and be responsible for the end-to-end delivery of emails, push-notifications and in-app messages executing in a timely and effective manner Create, deploy and own local experiments to develop CRM best practises Be comfortable with data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it Proactively communicate with stakeholders to ensure workloads & deadlines are managed efficiently (we love Slack channels for everything) Drive test & learn strategies to optimise email templates, content and customer initiatives creating email best practice and making recommendations across the business Conduct post campaign reporting, pulling out the most interesting lessons and using these to guide your future ideas
Must Haves
A minimum of 1 year email application experience Highly computer literate with: HTML familiarity (ability to understand where changes need to be made) Email deployment experience (Braze experience preferred) Data visualisation tools (Looker experience preferred)
Life at Deliveroo
We are a small team, with very large impact, seeking to answer some of the most interesting questions out there. We move fast, we're always looking for new ideas and we're very transparent about the decisions we make and why we make them.
Benefits And Diversity
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of competitive benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.
In 2018 we announced our decision to give every employee equity in the company. We did this because we wanted all of our employees, regardless of location, level or role to be owners and because we believe that this is the right thing to do. We believe this helps build a culture where everyone is committed and able to share in the company's success.
We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are. All you need is a passion for (most) food and a desire to be part of one of the fastest growing start-up's around.
We want to be the definitive food company - the app you go to any time you have a hunger pang. We are transforming the way people think about food. We are providing people with limitless access to different cuisines and restaurants, turning cooking from a chore to a choice, and giving people the freedom to eat what they want, when they want, where they want it.
We work with riders, restaurants and consumers. We operate one of the most complex three sided marketplaces in the world and we do this in real time. Millions of customers and thousands of restaurants and riders rely on us to match them within milliseconds. The algorithms behind that marketplace are the secret sauce that allows us to deliver our orders in under 30 minutes.
And we're just getting started
The scale of the opportunity ahead of us is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries - from banking and travel to retail and communications - it's clear that our journey in the food sector has only just begun. We are already a multi-billion pound company that is more than doubling in size every year. Deliveroo came top in the FT's' list of Europe's fastest growing 1000 companies in 2018, and we were the first company ever to win Deloitte's 'UK Top 50' two years in a row. Yet most of the extraordinary value this company will generate lies ahead of us.
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