Job Description
Job Brief
We are currently looking to hire an enthusiastic & driven CRM Lead to join our team and implement improvements to the CRM processes, propose methods to acquire & retain customers and participate in growth campaigns.
Below are the core responsibilities of CRM Lead:
- Develop & execute customer relationship management campaigns to increase customer loyalty
- Prepare a set of universal customer relationship procedures & apply them at every level of the company
- Analyze customer behavior and measure their impact on business outcomes to update strategies
- Maintain smooth communication with customers and promptly reply to their queries
- Respond and resolve customer complaints quickly and efficiently
- Divide customers into different classes based on common characteristics like demographics or behaviors and personalize the approach effectively
- Run effective promotional activities to optimize sales growth and customer retention
- Use existing customer data to gain new leads and potential customers
- Understand previous customer attitudes to better engage current customers
- Identify new and more cost-efficient communication channels with customers
- Identify the most efficient customer interaction approaches & prioritize them accordingly
- Keep customers updated about the latest collections & special offers in order to increase sales
- Adopt new trends & strategies to expand the customer base such as upselling and cross-selling
- Coordinate different departments in terms of their customer interactions and establish a way to increase the level and effectiveness of their cooperation
- Notify admins and upper management about all the execution plans & required changes
- Monitor direct competitors of the company and find out how they handle customer relationships
Key Requirements:
- You have a diploma/degree in Sales, Marketing, Business Administration, or a related field.
- You have solid prior experience in a similar role.
- You have experience in SQL data extraction, overseeing and driving campaigns and projects.
- You are analytical, data-driven, and well-versed in Excel.
- You are detail-oriented and thrive in dynamic and fast-paced working environments.
- You possess excellent communication & interpersonal skills.
- You are a strong team player and comfortable working in matrix environments.
