Job Title: Digital Marketing Executive (DME)
Department: Corporate Marketing Department (Centralized Corporate Function)
ORGANIZATIONAL RELATIONSHIPS
Reporting to: Corporate Director, Strategy & Business Planning, Safir Hotels & Resorts
Indirect Reports: (Corporate) Creative Design Specialist
Supervises: None – Supports and guides SBU Social Media Marketing Team
SCOPE OF POSITION
As a Digital Marketing Executive (DME) at Safir Hotels & Resorts, you will be instrumental in shaping and executing effective digital and social media marketing strategies. These strategies will drive guest engagement, enhance brand awareness, and support the marketing efforts of the Kuwait Hotels Company (KHC) Corproate and its subsidiaries, including various business brands and Hotel Strategic Business Units (SBUs). Your role requires a strategic mindset, creative execution, and the ability to foster strong client and guest relationships. You will collaborate closely with Corporate Brands and Hotel portfolios to develop and execute content and campaigns, ensuring alignment with corporate objectives.
KEY RESPONSIBILITIES
DAILY RESPONSIBILITIES
· Regularly publish and repost content across social media platforms, adhering to best practices and ensuring timely execution.
· Generate insightful monthly reports, analyzing campaign performance, identifying growth opportunities, and making strategic recommendations.
· Conduct thorough research on industry trends, competitors, and digital marketing strategies to stay ahead of market developments.
· Assist in organizing and promoting marketing exposure at trade exhibitions, roadshows, and other relevant events.
WEBSITE CONTENT AND SEO OPTIMIZATION
· Update and optimize website content for accuracy, relevance, and SEO performance.
· Monitor SEO, web traffic metrics, social media campaigns, and website integration, conducting weekly reviews and providing strategic recommendations for optimization.
· Incorporate high-ranking keywords into content, and product descriptions.
· Ensure all content aligns with brand guidelines and enhances user experience.
· Regularly audit and revise content to stay current with SEO trends and improve engagement.
· Develop SEO-friendly meta descriptions, title tags, and alt text for images
DIGITAL ADVERTISING AND PPC CAMPAIGN MANAGEMENT
· Develop and manage targeted digital ad campaigns across platforms, including Google Ads and social media.
· Create compelling ad copy and visuals tailored to specific audiences.
· Research and optimize keywords to improve ad performance and ROI.
· Monitor and adjust bids, budgets, and targeting to maximize campaign effectiveness.
· Analyze and report on campaign performance, making data-driven recommendations for optimization.
ONLINE REPUTATION MANAGEMENT & GUEST SATISFACTION SURVEYS
· Review and analyze social network and profile results for multiple SBUs from a unified dashboard.
· Track and report on corporate reputation drivers and rankings, offering insights for operational and service-related improvements.
· Monitor and benchmark social media activities, preparing performance analyses that include rankings, sentiment, and competitive analysis across the chain.
· Encourage SBUs to increase response rates and oversee management responses to enhance engagement.
· Review Brand vs. Brand competition results, identifying key areas for improvement.
· Provide competitor analysis reports focusing on key reputation KPIs.
· Prepare reports on index, volume, distribution, and semantic mentions, comparing them against established goals.
CRM MANAGEMENT AND EMAIL MARKETING CAMPAIGNS:
· Maintain and update the CRM database, ensuring accurate customer information for targeted marketing.
· Segment customer data to create personalized whatsApp and email campaigns that drive engagement and conversions.
· Design, execute, and optimize whatsApp and email marketing campaigns, monitoring performance metrics like open rates and click-through rates.
· Analyze customer behavior and campaign results to refine CRM strategies and improve guest retention.
· Collaborate with sales and marketing teams to align CRM and email efforts with business goals.
· Ensure compliance with regulations and best practices in CRM and email marketing.
· Generate and analyze reports to provide insights for ongoing improvements.
MARKETING DIGITAL COMMUNICATION PLAN:
· Implement the Digital Marketing Strategy while maintaining Corporate Brand Standards across platforms and optimizing resource use.
· Organize and coordinate marketing efforts at key trade exhibitions and roadshows.
· Research and analyze market conditions, digital trends, and competition to guide strategic decisions.
· Foster a culture of hospitality excellence and manage social media content across Corporate Divisions and Business Units.
CORPORATE, SUBSIDIARIES & PORTFOLIO BRANDS:
· Protect the integrity of each brand's personality, ensuring consistency in how the brand is represented and interacts with guests and strtegic partners.
· Consider the overall guest experience and brand perception in all interactions with the organization.
MEASUREMENTS & REPORTING:
· Develop and manage digital reports for all local and regional accounts, using social listening and monitoring tool to ensure alignment in content, events, and tone of voice.
· Track and report on the performance of all digital and social media activations, engagements, impressions, reach and ROI.
· Ensure that digital data and budgets are monitored and reported accurately.
· Benchmark progress against competitors, using data-driven insights and clear analysis to support business goals and drive continuous improvement in digital marketing efforts.
Academic Requirements: Bachelor's degree in journalism, communications, marketing, or a related field (higher education preferred).
Training/Professional Certifications
· Completion of a Course in Graphic Designer, Motion Graphics & Digital Photography.
· Certifications in Google Analytics, SEO, CRM, and project management would be an advantage.
Experiences
· 3 or more years of social media experience in a corporate or agency setting.
· Previous experience in a similar digital marketing role.
· Experience in Kuwait marketing strategies.
· Knowledge of CMS, SEO, PPC, e-marketing, social media, and analytics.
Computer and Technical Skills Requirements
· Proficiency in working with computers, related hardware/software, webpage maintenance, and development.
· Experience with database development and management.
· Experience designing, videography and photography, workshops, and other design-related services.
Language Skills: Fluency in written and spoken English and Arabic.
Marketing And Advertising
Safir Hotels & Resorts (SHR) manages hotels and serviced residences in Kuwait, Egypt, Oman, Qatar, Lebanon and Syria. Established in 1993 as the first Arabian hospitality management company in the region, Safir is a subsidiary of the Kuwait Hotels Company (KHC), Group. Safir mirrors KHC’s commitment to excellence – evident in its collective compliance to global best practices and high-quality standards in hotel and hospitality management. Safir Hotels & Resorts has a strong reputation as being an employer of choice, enjoying market competitive turn-over rates amongst its employees. It is an equal-opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Safir’s purpose is to “Share True Arabian Hospitality with the World,” which rests at the core of everything the brand does. Safir values passion, pride, integrity, and curiosity. Does this sound like a place where you'll feel at home? Join us. At Safir, The Experience Matters.
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