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Job Description

The Brand Manager for a Burger Boutique in Al Kuwait is a pivotal role that combines creativity, strategic thinking, and a passion for the food service industry. This position is responsible for developing and executing brand strategies that enhance the visibility and reputation of the burger boutique. The ideal candidate will have a strong understanding of market trends and consumer behavior, allowing them to create compelling marketing campaigns that resonate with the target audience. The Brand Manager will work closely with various departments to ensure brand consistency and drive customer engagement.

Responsibilities:

  1. Develop and implement comprehensive brand strategies to increase market share and brand awareness.
  2. Conduct market research to identify trends, consumer preferences, and competitive landscape.
  3. Create and manage marketing campaigns across multiple channels, including social media, print, and in-store promotions.
  4. Collaborate with the culinary team to ensure product offerings align with brand messaging and customer expectations.
  5. Monitor and analyze brand performance metrics to assess the effectiveness of marketing initiatives.
  6. Manage relationships with external vendors, agencies, and media partners to optimize brand visibility.
  7. Lead the development of promotional materials and ensure brand guidelines are adhered to across all platforms.
  8. Organize and participate in community events to enhance brand presence and engage with local customers.
  9. Train and support staff on brand values and customer service standards to ensure a consistent brand experience.
  10. Stay updated on industry trends and competitor activities to inform strategic decisions.

Preferred Candidate:

  1. Strong analytical skills with the ability to interpret data and make informed decisions.
  2. Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
  3. Creative mindset with a passion for branding and marketing.
  4. Proven experience in managing multiple projects and meeting deadlines.
  5. Ability to adapt to changing market conditions and consumer preferences.
  6. Strong leadership qualities to inspire and motivate team members.
  7. Experience in the food service industry is a plus.
  8. Proficiency in digital marketing tools and platforms.
  9. Ability to work independently and take initiative.
  10. Strong organizational skills with attention to detail.

Preferred Candidate

Residence Location
All GCC Countries

Gastronomica is a leading restaurant operator of homegrown original, upscale dining concepts with operations in Kuwait, UAE, Oman, KSA, Qatar and Bahrain. Founded in 2003, Gastronomica is the brainchild of Basil Al Salem with offices based out of Kuwait and Dubai. After nurturing his concepts part time in his home kitchen and inventing the alchemy that would transform a pedestrian product into the core part of a total dining experience, Basil was ready to launch his first restaurant, b+f Burger Boutique in 2005, which became an instant benchmark in the industry. The future of the restaurant business is no longer the food, but providing customers with a stand out experience. With more than nine unique concepts created in-house from the ground up, Gastronomica aims to be the leader of original dining concepts in the Middle East. By carving out a niche of focusing on high-quality products, the company principle is to create a Total Dining Experience. Gastronomica holds underneath its umbrella: b+f Burger Boutique, Burger Boutique Black, Slider Station, b+f Roadside Diner, OFK, b+f OFK, Cocoa Room, White Robata, Nomad and Lazy Cat.

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