Brand Manager

Reporting To: VP Sales

Key Responsibilities:

·        Plans, implements & executes successful consumer and trade marketing programs.

·        Define and manage the brand communication strategy using a variety of media.

·        Monitoring product distribution and consumer reactions .

·        Build , Communicate and Conduct meetings with principles , brand owners and key customers.

·        Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.

·        Keeping updated on the latest marketing trends as part of the planning process and execution of campaigns.

·        Lead cross-functional teams to develop and launch new products, ensuring alignment with brand strategies.

·        Monitor product performance and lifecycle to optimize marketing and sales strategies

·        Maintain and enhance brand equity by ensuring consistency in messaging, visuals, and customer experience across all touchpoints.

·        Manage the brand’s marketing budget, ensuring cost-effective allocation of resources to achieve business goals.

·        Track ROI on marketing spend and optimize strategies accordingly at product & customer level.

·        Mentor and guide junior team members, providing training and performance feedback.

·        Collaborate with cross-functional teams (sales, R&D, supply chain) to align brand objectives with business operations.

·        Monitor and analyze sales data, market share, and campaign performance to refine strategies.

·        Prepare regular reports and presentations for senior management on brand performance and key initiatives.

Ø Submit below monthly Reports

Ø Stock requirement forecast (Orders)

Ø Brands sales Performance analysis

Ø Marketing spend analysis and review .