Job Description
- Plans, implements & executes successful consumer and trade marketing programs.
- Developing custom marketing and advertising strategies.
- Define and manage the brand communication strategy using a variety of media.
- Monitoring product distribution and consumer reactions.
- Build, Communicate, and Conduct meetings with principles, brand owners, and key customers.
- Utilizes category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
- Keeping updated on the latest marketing trends as part of the planning process and execution of campaigns.
- Lead cross-functional teams to develop and launch new products, ensuring alignment with brand strategies.
- Monitor product performance and lifecycle to optimize marketing and sales strategies.
- Maintain and enhance brand equity by ensuring consistency in messaging, visuals, and customer experience across all touchpoints.
- Manage the brand’s marketing budget, ensuring cost-effective allocation of resources to achieve business goals.
- Track ROI on marketing spend and optimize strategies accordingly at product & customer level.
- Mentor and guide junior team members, providing training and performance feedback.
- Collaborate with cross-functional teams (sales, R&D, supply chain) to align brand objectives with business operations.
- Monitor and analyze sales data, market share, and campaign performance to refine strategies.
- Prepare regular reports and presentations for senior management on brand performance and key initiatives.
- Submit below monthly Reports
1- Stock requirement forecast (Orders).
2- Brands sales Performance analysis.
3- Marketing spend analysis and review .
