User acquisition helps our games to grow their user base by finding the most valuable target audiences. The craft relies heavily on data and changes rapidly; sometimes the learnings expire in a matter of months. This requires fast thinking, openness to venture out from comfort zone and reading into the smallest of indicators in the data. Close communication with multiple different teams is vital and makes the job interesting. Showing an ad in the right place at the right time to the right person sounds almost impossible, but the User Acquisition team makes it possible.
Responsibilities:
● Campaign Planning and Execution: Design, manage, and execute user acquisition campaigns across different digital advertising platforms (e.g., Meta Ads, Google Ads, Tiktok Ads, Apple Search Ads, ad networks, DSPs, etc) to drive downloads and revenue for our mobile games.
● Performance Optimization: Monitor, analyze, and optimize performance marketing campaigns to ensure achieving main KPIs and maximum ROI. Allocate marketing budgets to maximize growth and maintain profitable marketing spend.
● Reporting and Insights: Generate insightful reports on campaign performance and present findings to the marketing team and key stakeholders. And leverage user behaviour insights and data to personalize campaigns.
● Creative Testing: Work closely with the creative team to develop engaging ad creatives that resonate with the target audience, report on creative performance, and provide data-driven decisions about further creative development.
● Market Research: Conduct market research to understand industry trends, competitor strategies, and emerging advertising technologies. Leverage this knowledge to enhance our user acquisition efforts.
● Collaboration: Collaborate with external partners and internal teams, including game developers, product managers, and data analysts, to align marketing efforts with game development and product strategies, and foster a collaborative approach to marketing initiatives.