Job Description
The main objective of the job:Coordinate on BDC and the projects coverage in terms of media, social media and newspapers in coordination with the donor, produce marketing collateral for the project and handle the project events.
Duties & Responsibilities:Marketing (50%)- Assist in implementing marketing campaigns across channels, including social media, print, and online platforms.
- Conduct preliminary market research to inform targeted outreach and assess marketing needs for different audiences.
- Coordinate with internal teams to understand campaign goals, deadlines, and resource needs.
- Assist in selecting and utilizing social media platforms, and support online marketing initiatives.
- Track and report on campaign performance metrics, compiling insights and areas for improvement.
- Stay updated on trends in digital marketing, web analytics, and SEO to support content optimization.
- Help manage budget allocations within assigned marketing campaigns.
- Handel YouTube and other social media tools, such as Facebook, and X uploading content commenting and managing client relations.
Communications (20%)- Develop and post content on social media platforms under the guidance of the PR & Marketing Manager.
- Support in drafting news articles, press releases, and success stories for media.
- Assist with content generation for organization reports to promote visibility and build positive relations with stakeholders.
Public Relations (20%)- Assist in fostering relationships with media outlets, donors, and community partners.
- Research and suggest opportunities for collaboration with external organizations and influencers.
- Coordinate logistics for media engagements and ensure consistent brand messaging across all channels.
Events Management (10%)- Support event planning and logistics, including the creation of promotional materials and event coverage on social media.
- Assist in coordinating event details, such as ushering, VIP arrangements, and liaising with vendors.
- Help manage on-the-day event operations and ensure all promotional aspects are well-executed.
Public relations, journalism, marketing, or a relevant field.
Minimum of (2) year of progressively responsible and relevant professional experience in public relations
- Job related certificates:
- Digital marketing
- Adobe illustrator
