Strategy and Policies: Contributes to the development and execution of the overall marketing strategy and policies for the assigned product category within the Nuqul Group.
Integrated Marketing Plan: Collaborates with operational teams and corporate strategic planning to ensure a cohesive, integrated marketing approach for the category.
Marketing Plan: Develops and manages an annual marketing action plan for the category, setting realistic targets, budgets, performance metrics, and contingency plans.
Plan Implementation: Oversees the execution of the category marketing plans, ensuring Category Leaders align with strategic goals and deliver on commitments effectively.
Market Audits: Conducts market audits within the relevant category to assess strengths, weaknesses, competitor activity, and market positioning.
Market Research: Leads ongoing market research efforts to identify market trends and potential product or service innovations that align with Nuqul Group’s category strategy.
Project Management: Manages strategic marketing initiatives, focusing on identifying and capitalizing on new category-related opportunities, whether product-based or channel-driven.
Brand Strategies: Develops and implements category-specific brand strategies, ensuring each brand within the category achieves its objectives, contributes to overall portfolio value, and maintains strong market positioning.
Product Development: Guides the new product development process within the category, driving innovation and ensuring product offerings align with market demands to secure competitive advantages.
Agency and Channel Evaluation: Assesses the performance of agencies and communication channels supporting the category, ensuring maximum return on investment and making adjustments as needed.
Leadership and Management: Leads and mentors the marketing team, ensuring effective performance and fostering the development of skills necessary to achieve the strategic goals of the category.
What you’ll need :
Minimum 5 years of proven experience as an MS&P.
Knowledge of product pricing, distribution, and positioning.
Familiarity with latest marketing trends and best practices in FMCG.
BSc/BA in Marketing, Communication, Business or related field.
Experience in managing distributors.
You will love this job if you have:
Teamwork & interpersonal skills.
Ability to form working relationships with people at all levels.
