Bayt.com
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Full Time Employee · Min 3 Years of Experience
50-99 Employees · Construction & Building - Retail & Wholesale - Hardware & Building Materials

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Job Description

The Marketing Executive in a wholesale business plays a key role in promoting the company’s products and services to a broad customer base, including retailers, distributors and final consumers. The candidate is responsible for developing and executing marketing strategies to promote the company’s products to contractors, builders, architects, and other key stakeholders within the construction industry. This role combines market analysis, digital marketing, and client engagement to drive product awareness, customer acquisition, and sales growth within the construction sector.

Marketing Campaigns

  • Develop targeted marketing campaigns to promote products to construction companies, contractors, architects, and other key industry players.
  • Coordinate both online and offline marketing activities, including email campaigns, social media, digital ads, and print collateral like brochures and catalogs.
  • Plan and execute industry events, such as trade shows, webinars, and product demonstrations, to build relationships and generate leads

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Brand Management

  • Establish and maintain a strong brand presence in the construction industry by ensuring consistent messaging across all marketing channels.
  • Collaborate with the sales team to develop product positioning strategies that resonate with the specific needs of the target audience (e.g., quality, durability, cost-effectiveness).
  • Ensure marketing content highlights the benefits and unique selling points of the company’s building materials and solutions.


Content Creation and Communication

  • Create engaging and informative content, including product specifications, case studies, blog posts, and technical guides for construction professionals.
  • Develop clear and persuasive marketing materials to showcase product advantages, applications, and value propositions.
  • Manage social media accounts and digital platforms, ensuring relevant and valuable content is shared to engage with potential and existing customers.


Performance Tracking and Reporting

  • Track and measure the success of marketing campaigns through KPIs like lead generation, conversion rates, and brand awareness.
  • Provide regular reports to management on campaign performance, insights, and areas for improvement.
  • Continuously refine marketing strategies based on performance data and industry trends

Skills

  • Proven experience in marketing, ideally within the construction, building materials, or related industries.
  • Strong knowledge of B2B marketing techniques and distribution networks.
  • Proficiency in digital marketing tools (e.g., SEO, social media, email marketing platforms) and traditional marketing methods (e.g., print, trade shows)
  • Excellent communication, writing, and presentation skills.
  • Strong analytical abilities to evaluate campaign performance and market trends.
  • Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Familiarity with construction industry terminology and supply chains is a significant plus.


The ideal candidate will be a creative, results-driven marketer with a deep understanding of the construction and building materials sector. They should have strong project management skills, a passion for the industry, and a proactive approach to growing brand awareness and sales within the competitive market.

Preferred Candidate

Years of Experience
Min: 3
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Ammon Establishment for Building Materials logo
Ammon Establishment for Building Materials
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Ammon Establishment has been the leading company for import, marketing and distribution of hand tools, power tools, industrial equipment, construction chemicals and general hardware for over 50 years. We specialize in being a one stop shop for all customers whether it be retailers, wholesalers and/or distribution companies. Ammon prides itself in the variety of quality products sourced from around the world, the exceptional service we offer to our customers in addition to the depth of knowledge in the market satisfying each customer needs individually. With a network covering the whole of Jordan and 3 large warehouses across Amman, we are always striving to stay the best in this industry

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