Marketing Communication Director

We are seeking a dynamic and results-driven Director of Marketing, Admissions, Communication, and Development Office to join our inclusive and diverse learning community. In this pivotal role, you will lead strategic initiatives to promote our school locally and globally, drive student recruitment, enhance alumnae engagement, and spearhead fundraising efforts. You will be reporting directly to the Principal.

Why Join Us?

• The International Community School (ICS) is one of the longest-established and most successful international non-proprietary schools in the Middle East.
• Be part of an internationally recognized and accredited school with a mission to nurture global citizens.
• Lead a high-performing team and make a significant impact on student recruitment, branding, and development.
• Enjoy a collaborative and inspiring work environment committed to innovation and excellence.

Your Responsibilities

Strategic Leadership

• Develop and implement a cohesive strategy for marketing, admissions, communication, alumnae relations, and fundraising.
• Foster a collaborative and high-performing team culture across all department roles, setting clear objectives and performance standards.
• Lead the integration of data-driven insights to inform strategic decisions across admissions, marketing, and fundraising initiatives.
• Oversee the development and implementation of action plans to achieve annual enrollment and fundraising targets.

Admissions & Recruitment

• Ensure a seamless admissions process, from initial inquiry to enrollment, focusing on an excellent prospective parent and student experience.
• Work closely with the Admissions Manager to analyze enrollment trends and optimize recruitment strategies.
• Establish partnerships with local, regional, and international organizations to enhance student recruitment.

Marketing & Communications

• Direct all marketing activities, including digital and traditional channels, ensuring consistent branding and messaging.
• Oversee the creation and dissemination of high-quality materials that showcase the school’s values and offerings to various audiences.
• Act as the school’s primary spokesperson and represent the school at events, conferences, and other public engagements.
• Lead crisis communication planning and response as needed.

Alumnae Relations & Development (Fundraising)

• Build and maintain strong relationships with alumnae to foster ongoing engagement and support for the school.
• Lead fundraising campaigns and donor initiatives, including events, annual giving, and major gift programs.
• Establish and maintain a comprehensive alumnae database in collaboration with the University Counsellor.

Data Management & Reporting

• Oversee data collection, analysis, and reporting for admissions, marketing, and development activities to ensure informed decision-making.
• Present regular updates to the Senior Leadership Team (SLT) and the Board of Governors on department performance and key initiatives.

Event Management & Outreach

• Led the planning and execution of key school events, such as Open Days, Recruitment Fairs, and Orientation Days, in collaboration with department staff.
• Represent the school at local and international events to enhance its visibility and reputation.

Other Responsibilities

• Act as a liaison with external partners, including media, government agencies, and community organizations.
• Ensure compliance with all relevant policies, regulations, and best practices.
• Perform any other duties assigned by the Principal in line with the school’s strategic goals.