Job Description
Noorart, an international company specializing in publishing and distributing educational materials, is seeking an enthusiastic and driven Marketing Specialist to support our marketing efforts. You will play a key role in developing and executing marketing strategies aimed at achieving objectives such as brand awareness and product promotion.
As a Marketing Specialist, you should be a skilled professional with a strong understanding of consumer behavior, creative thinking, and specialized marketing techniques. Your expertise will help deliver effective marketing programs that contribute to the company's reputation and growth.
Responsibilities:
- 5+ years of experience in Online Marketing, Internet Marketing, Interactive Advertising, Web Traffic Generation, SEO/SEM, Interactive Marketing, and Affiliate Marketing.
- Web development experience and the ability to manage website design is a plus.
- Review past marketing campaigns to identify strengths and weaknesses to improve future efforts.
- Strong IT skills, including hands-on coding experience in HTML, XHTML, CSS, and JavaScript, are an advantage.
- Knowledge of Photoshop and/or Illustrator is a plus.
- Proven experience managing interactive advertising campaigns.
Requirements:
- Bachelor's or Master's degree in Marketing, Media, Communication, or related field.
- 2-5 years of experience in online marketing.
- Google Ads and Analytics certifications are a plus.
- Extensive knowledge of Google Ads, Google Analytics, SEO/SEM, Bing Ads, Facebook Ads, and other digital marketing tools.
- Strong analytical skills are essential.
- Attention to detail and a strong eye for design.
- Ability to work independently and as part of a team.
- Excellent project management skills.
Skills
Advanced Technical Skills:
- Expertise in Digital Marketing Strategy, including the development and execution of multi-channel campaigns.
- Aligning marketing goals with overall business objectives for comprehensive results.
SEO/SEM Expertise:
- Advanced keyword strategy and competitor analysis.
- Managing large-scale SEO projects and audits to ensure optimal performance.
Google Ads Advanced Certifications:
- In-depth knowledge of Google Ads, including advanced certifications.
Data Analysis & Insights:
- Proficient in Google Analytics (GA4 preferred) with a strong focus on data interpretation.
- Experience creating custom dashboards using tools like Tableau or Power BI.
- Expertise in ROI and attribution modeling to drive decision-making.
Marketing Automation Mastery:
- Advanced skills in HubSpot, Pardot, or Marketo workflows.
- Lead scoring and nurturing strategies for effective customer engagement.
Content Marketing Leadership:
- Overseeing editorial calendars for blogs, emails, and social media.
- Video content optimization for platforms like YouTube and TikTok.
- Use of AI-based tools for content personalization (e.g., Jasper, ChatGPT).
Email Marketing Expertise:
- Advanced segmentation strategies and A/B testing.
- Dynamic content personalization to enhance audience engagement.
Paid Media Management:
- Managing high-budget campaigns across various platforms.
- Advanced audience targeting (lookalike audiences, retargeting, custom audiences).
- Performance optimization using machine learning tools for more efficient results.
Social Media Expertise:
- Crafting strategies for brand growth on various social media platforms.
- Collaborating with influencers and leveraging User-Generated Content (UGC).
- Platform-specific analytics and optimization to maximize results.
Conversion Rate Optimization (CRO):
- Advanced A/B testing frameworks to improve performance.
- Expertise in user experience (UX) improvement techniques.
- Using heatmapping tools like Hotjar and Crazy Egg to understand user behavior.
E-Commerce and Affiliate Marketing:
- Driving sales through marketplaces and owned online stores.
- Managing affiliate networks and partnerships to increase revenue.
AI and Emerging Tech Integration:
- Utilizing AI for predictive analytics and marketing decision-making.
- Familiarity with blockchain and Web3 marketing for future-forward strategies.
Preferred Candidate
Years of Experience
Min: 1 Max: 5
Degree
Bachelor's degree / higher diploma
