Digital Marketing Manager

Job Purpose :

As a Digital Marketing Manager at Tarjama&, you will lead arabic.ai's digital marketing initiatives, focusing on building brand awareness and driving user acquisition in the Arabic-speaking market. You'll be responsible for developing and implementing comprehensive digital marketing strategies that showcase our AI language technology solutions.

Duties & Responsibilities

Digital Strategy & Planning:

• Develop and execute comprehensive digital marketing strategies across multiple channels
• Collaborate with the product team to develop effective product marketing strategies
  Content & Communication :
  
• Lead content creation and management for the website, social media, and digital campaigns in both Arabic and English
• Digital Advertising & SEO
• Plan and manage paid digital advertising campaigns across search, social, and display platforms
• Oversee SEO strategy and implementation, with a focus on Arabic language optimization

Analytics & Reporting :

• Track and analyze marketing metrics, creating detailed reports on campaign performance and ROI
  Partnership Management:
  
• Manage relationships with marketing agencies and vendors

Education, Experience & Qualifications:

• Bachelor's degree in Marketing, Business, or any other related field
• 7+ years of experience in digital marketing, preferably in technology or SaaS
• Proven track record of successful digital marketing campaigns in Arabic-speaking markets
• Strong understanding of digital marketing channels, SEO, and analytics tools
• Experience with marketing automation platforms and CRM systems
• Native-level Arabic and professional English proficiency
• Understanding of AI and language technology market dynamics
  Behavioral Competencies :
  
• Team Building & Management  
• Conflict Management  
• Time Management  
• Results Orientation  
• Influencing Others  Technical Competencies
  Technical Competencies :
  
• Digital Strategy & Execution
• Bilingual SEO & Content Optimization
• Data Analytics & Reporting
• Marketing Automation & CRM Integration
• Tech-SaaS & AI Market Expertise
• Vendor & Project Management