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Job Description

Our Vision:


Our vision is to inspire brands and people to impact the world. To create big ideas that make a significant contribution to the planet, society, and the bottom line. We believe in today’s world this is the best way for our clients to achieve sustainable growth.   


We achieve this by breaking down the barriers that restrict talent and ideas, we call this Borderless Creativity.        


This is why our teams work fluidly across 5 capabilities Advertising, Experience, PR, Consulting, and Health.   This allows us to not only operate but also innovate at the intersection of capabilities and talent.  We believe impact and magic lie at this intersection.   Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.   


Our mission: We inspire brands and people to impact the world


How we do it: We innovate and operate at the intersection of people and capabilities


What we do: Borderless creativity


Today, Ogilvy is recognized as the world’s leading creative agency. We are also one of the most effective networks globally.


About Memac Ogilvy:


Memac Ogilvy is one of the leading creative networks in MENA with its flagship office in the UAE and a strong local footprint in the GCC and North Africa. It is part of the formidable worldwide WPP & Ogilvy network. It’s the only truly integrated comms network – with Consulting, Advertising- Brand & Content, PR, Experience & Health under 1 P&L and single leadership. Memac Ogilvy is the most integrated modern creative and effective partner for client growth in MENA. We inspire brands and people to impact the world. We deliver on this by combining expert and new capabilities for modern marketing solutions, with solid project management expertise for agile and effective delivery as well as a thorough and passionate People agenda.


The agency is the most awarded Middle Eastern agency in Cannes as well as a big winner at the local award show Lynx. It has around 500 staff members.


What we're looking for:


We are seeking a talented Bilingual Copywriter fluent in both Arabic and English to join our creative team! Our Bilingual Copywriters play a pivotal role in crafting original copy that resonates with the target audience across diverse linguistic and cultural landscapes. Responsible for generating compelling content ideas that captivate and engage audiences, they contribute to campaigns that make an immediate, positive impact on consumers, promoting the products or brands being advertised. This includes developing straplines, slogans, body copy, jingles, and scripts that complement advertising visuals. Bilingual Copywriters collaborate closely with Art Directors to ensure seamless integration of visual and textual elements, producing integrated advertising solutions for our clients at Ogilvy.


To Succeed in This Role, You Need To:


  • Demonstrate exceptional conceptual prowess, generating ideas that push creative boundaries and resonate across Arabic and English-speaking audiences.
  • Develop outstanding advertising campaigns, showcasing excellent creative judgment in both languages.
  • Lead and mentor a diverse junior creative team, delegating responsibilities and fostering collaborative teamwork.
  • Manage challenging accounts effectively, maintaining high standards and setting achievable goals for self and team.
  • Exercise sound judgment in handling business, client, and employee issues, demonstrating maturity and discretion in client interactions.
  • Understand fiscal responsibility, treating client resources with the same care as one's own.
  • Maintain consistency in delivering work that is strategically on target and executed with distinction.
  • Ensure proper sourcing of the creative department and keep the Creative Director informed about relevant issues and campaigns.
  • Deliver work to brief on time and uphold quality standards in both Arabic and English content creation.
  • Possess strong listening skills to fully understand briefs and articulate creative ideas effectively.
  • Build strong relationships with Account Management, Strategy, and Social teams to ensure alignment and synergy.
  • Articulate creative ideas clearly to team members and stakeholders, fostering collaboration and understanding.
  • Understand and appreciate the nature and value of brands, acting in the best interest of the brand at all times.
  • Apply natural curiosity to uncover unique insights around brands and generate fresh, original ideas from briefs.
  • Push the boundaries of original thinking to explore innovative creative solutions in both Arabic and English.
  • Translate strategic creative concepts into compelling executions across diverse linguistic and cultural contexts.

Qualifications:


  • Bachelor's degree in Communications, Journalism, or a related field.
  • 7+ years of copywriting experience, preferably in advertising or marketing, with proficiency in both Arabic and English.
  • Exceptional writing, editing, and proofreading skills in both languages.
  • Proven experience in managing social media content and engaging online communities in Arabic and English.
  • Understanding of the energy sector and familiarity with the unique considerations of clients' industries is advantageous.
  • Proficiency with content management systems and social media tools for bilingual content creation.
  • Ability to work independently and collaboratively within a dynamic team environment.
  • Creative thinker with a passion for storytelling and building brand identities across Arabic and English-speaking audiences.

 


Memac Ogilvy inspires brands and people to impact the world. We exist to create iconic, culture-changing, value-driven ideas for our clients.


Borderless Creativity is our lifeblood. We operate, innovate, and create at the intersection of our talented people, across advertising disciplines such as strategic thinking and distinctive idea creation, through a social-first approach — alongside our wider Memac Ogilvy family of Advertising, Experience, Health, Consulting, and PR. Never have there been more opportunities available to communicate incredible ideas, impact culture, and influence consumer behavior. Paid advertising is a consistent, regular, and controllable way of getting a business and brand’s core message in front of consumers in a way that no other medium can. Creativity is our greatest


differentiator as we transcend the status quo and shift culture.


How We’ll Support You Memac Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.


Ogilvy is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.


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