https://bayt.page.link/tMghR5kKSAHvt124A
Full Time Employee
100-499 Employees · Telecommunications

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Job Description

Job Purpose:

To play a pivotal role in implementing the Product Marketing Expert (Shukran Service) framework that aligns with the overall revenue goals and objectives. The candidate shall assume 360-degree ownership, managing the Shukran service/platform in-house along with new product/feature development and Go to Market Strategies. Key responsibilities include Shukran campaigning, revenue generation, bad debt management, product management, new product/features launch, and credit scoring governance. and managing the day-to-day operations of the service/ features.


Major Duties & Responsibilities:

  • Implementation of the entire Emergency Credit Service Framework that transforms the Emergency Credit Service (Shukran) engagement
  • Hands on with Shukran campaign creations, product/feature reporting, trigger health to ensure optimized service functioning
  • End to end Implementation of the redesigned Emergency Credit Service portfolio to enhance the Offer Catalogue that has Personalized/Dynamic offers for the base
  • Liaison with CBS, CRM, BI and other Technical teams to share Inbound & Outbound Technical requirements specifications for campaigns, features and other marketing interactions
  • Track Emergency Credit Service revenues, subscribers, credit health and engagement performance. Generate, review and share, periodic performance to ensure clear visibility for the team and the management to enable them for decision making.
  • Define user requirements and support functional user testing, making of user guides and product descriptions
  • Introduce various new products & added new features in existing products for targeted market segments
  • Lead the complete portfolio for product pricing, competitor analysis & strategy formulation
  • Explore and Implement Out of the Box Marketing Initiatives for the entire Emergency Credit Services unit and create a roadmap for Digital Credit Service Expansion
  • Ensure other Emergency Credit Service Targets are being met for Service Fee Revenue, Loan granted, Service Fee, Bad Debt and other related KPI’s.
  • Strive for continuous improvement in both the processes and the outcome


Preferred Candidate

Nationality
Iraq
Degree
Bachelor's degree / higher diploma

Overview Asiacell is a leading provider of quality mobile telecommunications services in Iraq, with 18.3 million subscribers. Asiacell was the first mobile telecommunications provider in Iraq to achieve nationwide coverage, offering its services across all of Iraq’s 18 governorates including the national capital Baghdad and all other major Iraqi cities. Asiacell’s network covers 97% of the Iraqi population, making Asiacell’s national coverage the most extensive of any Iraqi mobile telecommunications operator. In 2012, Asiacell was recognized by the French market research firm Altai as being Iraq’s leading brand – not only in the mobile telecommunications market but across all industry sectors – a reflection of Asiacell’s strong brand recognition and its established reputation for quality, reliability and service. In 2011, the Iraqi Ministry of Communications (MOC) recognized Asiacell as the “best GSM operator” in Iraq. Asiacell achieved nationwide network coverage by 2009 and continues to strive to be the first choice for mobile telecommunications in Iraq. Prior to its conversion to a private joint stock company in anticipation of the IPO, Asiacell was the largest limited liability company in Iraq. Asiacell enjoys the strong support of its shareholders. These include its founder, Mr. Faruk M. Rasool, as well as its strategic partner and key shareholder Qatar Telecom (Ooredoo), which has vast experience in successfully operating and supporting mobile telecommunications providers across the MENA region and South-East Asia.

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