A multinational company is looking for- an IRAQI Resident- Head of Marketing that has a range of previous experience of 10-12 for one of the big multinational companies in the FMCG industry in Iraq.
Key Responsibilities:
Develop and implement strategic marketing plans to drive brand growth.
Conduct market research and analysis to identify consumer insights.
Collaborate with cross-functional teams to ensure alignment with brand guidelines.
Define and maintain the brand identity, positioning, and messaging.
Lead brand-building initiatives to enhance brand awareness, equity, and loyalty.
Drive product innovation and portfolio management initiatives.
Develop and execute product marketing plans, including pricing strategies and promotional campaigns.
Conceptualize, plan, and execute integrated marketing campaigns across various channels.
Build and mentor a high-performing marketing team.
Foster strong cross-functional relationships with other departments.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
Proven track record of success in senior marketing roles within the beverage industry.
Strong strategic thinking and analytical skills.
Excellent leadership and communication skills.
Experience in brand management, product marketing, and campaign execution.
Deep understanding of consumer behavior, market dynamics, and competitive landscapes.
Proficiency in data analysis tools and marketing technology platforms.
Ability to thrive in a fast-paced, dynamic environment.
