Job Description
A leading company in the fashion industry is looking to hire a Community Manager to manage and grow its campus ambassador program. This role is crucial in increasing brand visibility, engaging with college students, and fostering a strong sense of community to drive brand loyalty.
Job Summary: • Lead, recruit, and manage campus ambassadors across multiple locations to increase brand visibility and awareness.
• Develop and execute strategies to ensure the campus ambassador program aligns with overall marketing goals.
• Provide guidance and support to ambassadors, monitor their performance, and ensure brand goals are met.
• Oversee content creation and event planning to foster deeper community engagement.
• Conduct training and development sessions to enhance ambassador skills and brand advocacy.
Responsibilities:
Recruitment & Onboarding
- Identify and recruit passionate campus ambassadors from universities to represent the brand.
- Develop and implement an onboarding process that effectively trains ambassadors on brand values and expectations.
Program Development & Strategy
- Create and execute strategies to ensure the campus ambassador program supports marketing objectives.
- Plan and manage campaigns, providing ambassadors with necessary resources, tools, and creative content.
Relationship Management
- Build and maintain strong relationships with campus ambassadors, ensuring ongoing support and feedback.
- Monitor ambassador progress and motivate them to meet program goals.
Content Creation & Event Planning
- Work with ambassadors to create engaging content that resonates with the target demographic.
- Plan and manage on-campus events, activations, and promotions to boost brand visibility.
Training & Development
- Conduct regular training sessions to keep ambassadors informed about the brand and marketing trends.
- Encourage professional growth through opportunities in marketing, social media, and event management.
Reporting & Analysis
- Track ambassador activities and campaign results to ensure program effectiveness.
- Provide insights and make data-driven recommendations to improve the program.
Brand Advocacy & Community Building
- Inspire ambassadors to actively promote the brand and engage their peers.
- Foster a sense of community through virtual and in-person meetups and reward programs.
Customer Community Engagement
- Brainstorm and implement innovative ways to connect with customers through virtual events, exclusive content, and other community-building activities.
- Manage a customer community through platforms like WhatsApp to foster engagement and brand loyalty.
Requirements• Fluent in Arabic and English.
• Strong communication and relationship management skills.
• Excellent organizational abilities to manage multiple tasks and campaigns.
• Creative thinking with a keen eye for detail.
• Understanding of social media platforms, trends, and youth culture.
Qualifications:
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in community management, influencer marketing, or campus ambassador programs.
• Proven experience managing projects, campaigns, and events.
• Ability to engage with Gen Z and youth culture, understanding social media trends.
Preferred Skills:
• Experience with social media content creation and grassroots marketing.
• Knowledge of analytics tools for tracking engagement and performance.
