Chief Marketing Officer

Number of Positions 1 ExperienceMore than 10 years of work experience in relevant field. EducationBachelor or Master in Telecom Engineering, Business or Marketing. LocationErbil

Summary

Manage Marketing Strategy to achieve market share and profitability goals. Candidates being considered should come from a Mobile Operators with experience in Branding, Products and Pricing. Strong B2C and B2B experience with a proven track record of successfully delivering high value projects is essential.

Key Responsibilities

Responsibility for marketing strategy, long-term subscriber acquisition & retention programs. Development, launch and optimization of all subscriber basic and value-added products & services. Managing Capex and Opex budgets for the Department. Formulating and recommending appropriate marketing policies and strategies from market intelligence and research projections. Implementing and monitoring the progress of marketing plans and advertising campaigns. Preparing and updating market budgets, regularly reporting on performance against target and providing variance analyses and revised projections. Effectively cascading strategic goals and objectives to divisional teams and supporting units. Articulation of the Company’s marketing strategy in-line with overall organizational objectives. Development of unique value propositions, and business partnerships, that increases brand awareness, customer loyalty and sales volumes. Strengthening teams’ capacity to develop and implement strategies in line with the company’s objectives. Provision of overall leadership, direction and guidance for the organization’s marketing operations and activities. Collaboration with executive management and other key stakeholders in developing initiatives that enhance growth for the company. External Contacts: Advertising Agencies, Media, Public Relations Firms, Market Research Firms, Government Officials, other Key stakeholders.

Competencies

Experience of acquiring more customers but with a plan for sustained revenue with controlled churn. Excellent revenue generation experience. Excellent customer acquisition & retention experience Excellent Team Building and leadership skills – across long distances and experience in leading diverse multinational teams. Good knowledge of the special needs of the GSM and Mobile Data industry group and knowledge of the product's competitive strengths/potentials. Strong analytical capabilities, ability to interpret and maximize the use of sophisticated market research data. Generates new approaches to problems or innovations to established best practices. Excellent communication skills. Communicates well one on one, in small groups and public speaking. Vision: Provides clear, credible vision and strategy. Understanding of local, national culture and market. Proven track record with leading Mobile Telecom operator in preferably Middle East/developing countries Preferably CMO or CCO experience with a large subscriber base (5 million subs +) mobile operator. Mobile Telecom Operator ideally with 2G, 3G and 4G, LTE. Track record of leading a sizeable team and excellent communication and presentation skills.

Language

English (required) Arabic (preferred)* Kurdish (preferred)