Advertising is a strategic bet for Amazon and is one of the fastest growing business units within Amazon. We are strengthening our offering by continuously building and enhancing product capability to improve shopper engagement and advertiser experience.
We are looking for a Senior PM (Tech) to join our India advertising team and shape up our Video advertising vision and establish a long-term strategy for scalable, impactful awareness building solutions. In this highly strategic role, you will define the future of Video advertising, from advanced targeting,creative,supply & measurement capabilities to innovative product solutions and cross-platform scalability. This role involves owning the product roadmap and building a suite of ad solutions that deliver exceptional results for advertisers and business growth. You will influence stakeholders at all levels, lead cross-functional teams, and act as a thought leader for Video advertising.
Key job responsibilities
Develop a Product Roadmap: Define and communicate a long-term strategy and roadmap for video advertising, alignment with broader organizational growth objectives.
Lead Strategic Growth Initiatives: Drive core initiatives to improve quality of awareness outcomes, measure them and maximize advertiser ROI through innovative ad formats and programmatic solutions.
Establish Competitive Differentiation: Analyze market trends, emerging technologies, and competitor strategies to ensure our offerings are ahead of industry standards and address the evolving needs of advertisers.
Drive Product Innovation: Conceptualize and lead the development of ad solutions, including advanced targeting, bidding, supply and personalized ad experiences that attract high-value users at scale.
Deliver Scalable Ad Solutions: Build infrastructure and tools that allow advertisers to effectively manage and scale their Video ad campaigns, including dashboards, optimization algorithms, and predictive analytics.
Influence Cross-Functional Teams: Partner closely with engineering, marketing, sales and GTM, leading complex projects and aligning stakeholders to deliver impactful solutions.
Advanced Data-Driven Strategy: Set high-level metrics for success and lead data-driven optimizations, analyzing performance to make strategic adjustments and improve cost efficiency, user retention, and long term value.
Executive Stakeholder Engagement: Communicate vision, progress, and results to executive stakeholders, and build alignment around the product strategy.
About the team
You will be part of the IN Ads product team, reporting to the IN Ads Display & Video product leader. This role will entail defining the vision for Video advertising for India in close partnership with the WW Ads team.
- 7+ years in product management, with minimum 4 years of deep expertise in adtech
- Prior experience with digital advertising platforms is a MUST.
- Proven ability to set and execute long-term, high-impact product strategies.
- Comprehensive knowledge of ad platforms, programmatic buying, real-time bidding, targeting, and optimization. Familiarity with DSPs, SSPs, and mobile ad networks.
- Advanced proficiency in data analysis and data-driven decision-making.
- Strong track record of cross-functional influence and leading large initiatives, with outstanding communication and stakeholder management skills across levels.
- Bachelor's in Business, Marketing, Engineering, or a related field. An MBA is highly desirable.
- Experience owning/driving roadmap strategy and definition
- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
- Global Experience: Experience building ad solutions for global markets, understanding regional nuances, and scaling products to meet diverse needs.
- Innovation and Growth Mindset: Track record of building new areas and growing the same.
- Deep Knowledge of Video Ads industry
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