Sr Process Analyst - Campaign Specialist

Introduction
A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows.

You’ll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat.

Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you’ll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience.

Your Role and Responsibilities
As a Campaign Specialist, you are responsible for handling clients across industries within the quality space. You will be responsible for managing the complete investigation process related to quality and compliance controls.
If you thrive in a dynamic, collaborative workplace, IBM provides an environment where you will be challenged and inspired every single day. And if you relish the freedom to bring creative, thoughtful solutions to the table, there’s no limit to what you can accomplish here.

Your primary responsibilities include:

• Build campaign journeys, filter entry audience
• Build emails using content builder in SFMC
• Creation email communication by drag and drop
• Communicate with market point of contacts
• Investigate journey bugs
• Create and update data extensions for send and personalization requests
• Attach creatives to a journey for final deployment
• Build cloud pages whenever required to connect the email using CTAs
• Creation of user input form pages
• Ability to write to Data Extensions
• Build required automation in Automation Studio whenever required
• Build error and exception handlers to prevent unhandled risk

Required Technical and Professional Expertise

• Graduate with 3+ years of experience in Marketing Automation
• Minimum 2+ years of experience using AMP scripting
• Minimum 2+ years of responsive HTML, CSS & JavaScript coding experience
• Basic HTML knowledge
• Understand campaign brief and campaign flow
• Able to communicate with market representatives to clarify campaign
• Good Communication skills
• Understand the data model and how the database works (primary + foreign key, relations)
• Able to read and edit HTML/CSS code
• Basics of SQL
• Salesforce Marketing Cloud knowledge

Preferred Technical and Professional Expertise

• None