We're looking for a True Content Enthusiast who lives and breathes what they watch, spend hours mulling over what works and more spreading the word on a good recommendation! We're looking for a Marketer who will craft the Content Market Strategy for International content, who is able to live and breathe the Content Titles coming to Prime Video India and distill for the Marketing Team. ,
Key job responsibilities
• Developing the content marketing prioritization calendar for International content customers across both Originals and Movies
• Work customer backwards to identify business needs and content marketing programmes to deliver the same
• Develop expertise in marketing across various kind of content ranging from unscripted shows to Amazon produced movies.
• Build and manage industry relationships across local content teams, 3rd party productions, talent managers and talent.
• Participate early in content development, positioning, research and show pre-testing and designing a road map for content marketing.
• Defining and monitoring business objectives linked to content marketing – by providing objective, data-driven marketing recommendations based on an in-depth understanding and analysis of content, customer and environmental information.
• Redefining innovation and success metrics for marketing campaigns for Amazon Prime Video and the industry
• Advocate for new initiatives or process improvements using customer research, hard data, and marketing & business metrics to derive insights and shape recommendations.
• Monitor and report on the effectiveness of marketing campaigns including effective channel and creative strategy.
• Developing a framework of content-led customer insights from all sources to funnel into the business.
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience using Microsoft Excel to manipulate and analyze data
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau