Amazon and MX Player recently joined forces to accelerate premium free entertainment for 250 million users in India. With this acquisition, Amazon merged two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player.
Amazon MX Player is Amazon India’s big bet in terms of shaping the future of the free AVOD landscape in India. We are looking for a monetization strategy leader, who can help us shape our advertising sales strategy. This is an exciting opportunity for someone who wants to work in a start-up like environment and is passionate about digital media.
You can read about the service here:
https://www.aboutamazon.in/news/entertainment/amazon-minitv-mx-player-merger https://economictimes.indiatimes.com/industry/media/entertainment/amazon-merges-minitv-with-mx-player-to-create-a-free-streaming-giant/articleshow/114007982.cms
Key job responsibilities
• Lead and execute the strategy of new show marketing: managing creative processes, planning and goal setting, creating 360 degrees marketing plans, execution, reporting, and optimization.
• Develop award winning, clutter-breaking campaigns to make Amazon MX Player's content popular among AVOD customers.
• Partner with multiple teams and rally towards viewership growth keeping content at the center and appealing to end customers at large
• Identify opportunities to organically scale word of mouth for the show tapping into relevant audiences.
• Engage with content creation ecosystem developing strong partnerships with talent, production houses etc. to mount large scale marketing campaigns.
- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience presenting metrics and progress to goal to senior leadership
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