Overview General Purpose: Brand lead for Hydration portfolio and whitespaces with responsibility for building and driving sustainable business models; and driving brand strategy & execution across communication, consumer engagement & activation. Responsibilities Main Responsibility Areas / Key Tasks: Develop long term & annual brand strategies for Hydration play in India Brand management and activation for Aquafina and Gatorade Explore and Identify whitespaces in relevant categories with category lead Develop and execute business models for new launches evaluating operating model and financial viability Develop the Innovation roadmap & anchor stage gate process on the brand Extensively work with different cross functional team to develop the launch plans and brand activations Influence bottler sales teams to adopt brand execution framework and priorities Lead responsibility for brand positioning, creative & media strategy, and execution in partnership with category lead Qualifications Qualification and Experiance: Tier 1 MBA graduate with 6-8 years overall experience in sales/marketing of a FMCG segment. (Preferably min 2-3 years of experience in brand marketing & innovation) Brand marketing knowledge & activation experience Has had exposure to creative & media agency interactions in their current roles Differentiating Competencies: Strong in deriving consumer insights and end-to-end execution of brand strategy Strong influencing skills to drive brand agenda cross functionally & with agency/external ecosystem Attention to detail & strong project management skills Ability to thrive in a fast paced & dynamic environment Strong collaboration skills to partner with brand leaders and commercial teams Key Interfaces: Internal to PEP Marketing Leadership All cross functional teams: (Trade marketing, Finance, PR, Ops, SC, Sales/Franchise, etc) Regional / Global brand Teams External to PEP Agency Partners – Media, Creative, PR Celeb Management Bottler Teams: Sales, Ops, SC etc