Job Description
About OML:
Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business
network that has instigated pop culture for over two decades by creating iconic moments across television,
digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for
creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and
Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a
strong footprint in over 22 countries.
Today, Only Much Louder businesses include -:
Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts,
writers, directors, creators, illusionists, and more.
Content Studio: Developing and producing original long-form scripted and unscripted content for
television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon
Prime, Netflix, MTV, Disney Hotstar and more.
Branded Content: With businesses in the creative and branded content space Only Much Louder has
serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India and more.
1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22
countries and teams in Russia, Poland, Nigeria and Japan.
GCN: The full-service strategic and creative agency at the intersection of advertising, branded content,
communication design and social media.
Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps
and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer
marketing platform that services the entire influencer marketing journey and has executed more than 150
campaigns.
About the Role:
We are looking for an individual with 2 to 4 years of experience in working with youth-centric brands on
social media channels, & influencer marketing with a deep understanding of digital trends & the necessary
skills to analyze, plan & execute social media campaigns while working with brands and creators/
influencers. If you are someone who is full of great ideas that can influence positive change through visual
content and communications, check out more details below.
Key responsibilities:
1. Develop social media page strategies to increase user engagement on brands’ channels
2. Help the creation of digital content for social channels (e.g. Social Media- YouTube, Facebook,
LinkedIn, Twitter, Instagram etc.)
3. Conduct research to study social trends, current benchmark patterns, and consumer behavior
4. Develop community outreach approaches and strategies
5. Execute social media campaigns under the guidance of the campaign lead/ campaign manager
6. Plan the brands’ social media programming with the team based on monthly cadence, BAU, festive
and marketing calendar
7. Coordinate with cross-functional teams - designer, copywriter, creator, etc - to get things done
8. Manage end-to-end social media channels
9. Publish posts on the client’s social media channels successfully and in a timely manner
10. Moderate and manage online feedback from fans and clients
11. Engage with fans and maintain their loyalty towards the brands through active community
management
12. Continuously test for best timings and best practices to post on client’s social media channels
13. Researching creator landscape and staying on top of local trends
14. Negotiating with vendors and content creators to minimize cost
15. Creating pitch decks and maintaining documentation & reports
16. Brief content creators and clearly chart out deliverables and production expectations from creators
17. Manage client & creators expectations for smoother and unambiguous functioning
18. Liaising with the support teams - production, legal, accounts - for the timely raising of cost sheets,
contracts, bills
19. Ensuring timely payment to vendors
Skills:
1. Well-versed with India’s digital content trends and creators
2. Strong written and verbal communication skills
3. Experience in having worked with youth-centric brands and managing their social media pages
4. Experience in having worked with influencers and content creators
5. Client servicing experience - should be able to manage relationships between brand - agency -
influencers/vendors
6. In depth knowledge of social media platforms and all the different formats and updates that launch
on these platforms.
7. Time management skills & ability to multi-task and wear multiple hats in an organization
8. Presentation skills - should be able to present plans to clients & break down briefs to in-house teams
9. Basic photo and video editing skills using editing apps on the phone like Meme generator, Canva,
VN, Inshot, etc.
Our values:
1. We build opportunities for our artists, brands and fans; and it’s important for us to be reliable
and efficient
2. We demonstrate honesty, excellence and commitment to success
3. ‘It’s not my job is not part of our vocabulary, we even stu
envelopes
4. We make mistakes, but only learn from them to build resilience
5. We take care of ourselves and our colleagues
6. We are our own managers
7. We are committed to equality and inclusion
8. We are mindful of the strain on the Earth's resources and are committed to reversing the trend
with our behaviors where possible
Aside from the fact that you can chance upon your favorite comedians, bump into our furry friends while
you grab a cup of coffee and get inside access to some of the coolest festivals in the country;
We ensure all our team members get enough down-time: We have monthly mandatory offs.
We don't have a punch-in punch-out culture.
We are ready to level up everyday: You bring the passion, we deliver the (countless) opportunities.
We ensure everyone in the OML fam is taken care of: We offer free mental health care for all team
members, we have gender neutral POSH & Parental leave policies, and our insurance policies extend to your
in-laws as well!
We have fun while we're at it: Game Nights, FRI-YAYs, KnOML and much more!
We recognize talent: You bring the passion, we deliver the (countless) opportunities.
Thank you!
If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not
even need to share your last name. (We want to eliminate biases on any of these parameters while we decide
on our shortlisted candidates)
We will get in touch with you if your profile gets shortlisted.
