About OML:
Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.
Today, Only Much Louder businesses include -:
Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists, and more.
Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.
Branded Content: With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India and more.
1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria and Japan.
GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.
Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.
Key responsibilities:
Assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals, targets, 360 degree opportunities and budget efficiencies.
Evaluate campaign requirements to draw delivery timelines and ensure adherence to on-time, in-full delivery.
Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, cultural and content trends.
Find creative solutions that tie in with the brand objectives.
Maximise brand value across content formats while operating with the creator & influencer first model ensuring authenticity of messaging and relevance for the creator’s audience.
Capture cultural, digital & content landscape research and build campaign insights.
Support quantitative data with qualitative inputs - backed up with research.
Develop cross-platform competencies identifying new channels for digital content distribution.
Create & present plans and campaign ideas to local teams, content creators, influencers and clients.
Identify & manage work-flow relations with creators, influencers, creator agencies, production & local vendors.
Develop and manage campaign budgets monitoring cash-flow health and ensure estimates, POs and invoices are processed in a timely manner.
Understanding of video production, working budgets, coordinating shoots and delivering multiple formats and working with production partners.
Work closely with the Media Analytics team to track measurement across platforms to ensure dynamic campaign performance management & capture the learnings in the campaign reports.
Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases
Qualifications and Prior Experience:
Any Undergraduate or Graduate Degree - any BMM degrees or Marketing is a plus.
3-4 years of experience in digital marketing / social marketing, content creator management, account planning, brand/content strategy.
Prior experience and familiarity with the music ecosystem in India would be a big plus.
Ability to drive business objectives and lead with creative thinking solutions.