Specialist, CRM Automation, Innovation (Hybrid)

Job Title 

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best in class educational experience and make Kaplan a great place to work.

Our offices in India opened in Bengaluru in 2018. Since then, our team has fueled growth and innovation across the organization, impacting students worldwide. We are eager to grow and expand with skilled professionals like you who use their talent to build solutions, enable effective learning, and improve students’ lives.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.

Execute Braze campaigns and automation efforts for the email channel on the Prelum business (top of funnel, in-funnel, alumni and triggered/transactional communications) with a constant focus on optimization to achieve key engagement goals such as open rates, clickthrough rate/CTOR,  and enrollment conversion.

Primary/Key Responsibilities

• Execute email marketing communications deployments (single sends and journeys) through the Braze email platform to ensure deliverability and deliver on program goals.

  
  

• Build and code emails, including personalization and dynamic content.

  
  

• Under supervisor direction, create and build communication journeys that improve customer experience and engagement across all aspects of the student/customer lifecycle.

  
  

• Meet with marketing stakeholders to understand objectives and provide recommendations and collaborate throughout the process of campaign planning, testing, and design, to reporting and measuring success through detailed data analysis.

  
  

• Execute list segmentation and ensure data extracts for email deployments are accurate.

  
  

• Test and QA all email deployments prior to launch.

  
  

• Improve performance through testing subject lines, content and other qualitative driven testing methods.

  
  

• Support the segmentation strategy, cadence, sequencing, and dynamic content rules/Braze liquid logic for all email.

  
  

• Analyze results and provide insight and data-driven recommendations that continuously improve results to grow the business.

  
  

• Hybrid Schedule: 3 days remote / 2 days in office

  
  

• 30-day notification period preferred

  
  

Minimum Qualifications

• Bachelor's Degree; focus in Marketing, Communications or Technology preferred

  
  

• 2 years CRM/Lifecycle marketing experience that includes creating and managing personalized, dynamic email campaigns with enterprise tools

  
  

• Skilled in use of enterprise CRM and email platforms, e.g. Braze (most preferred), Marketing Cloud (preferred), Adobe Experience Cloud, Oracle Eloqua, IBM Watson.

  
  

• Ability to consistently execute effective email marketing campaigns with the highest possible level of accuracy and precision. Fanatical when it comes to detail.

  
  

• Ability to manage multiple time-sensitive projects concurrently and adapt plans when business priorities change.

  
  

• Strong verbal and written communication skills to effectively communicate and collaborate with U.S.-based marketing stakeholders and both India- and U.S.-based management.

  
  

• Good analytical and quantitative skills, with ability to analyze data sets and make data-driven recommendations to produce measurable results.

  
  

Preferred Qualifications

• HTML skills and email design principles to code and edit email designs as needed.

  
  

• Experience working in Braze marketing platform.

  
  

• SQL/Ampscript skills to segment data and personalize campaigns.

  
  

• Self-starter who takes initiative and suggests new ideas and continuously learns

  
  

#LI-RS1

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At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards.  All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible.   And we have a comprehensive benefits package, learn more about our benefits here.

Diversity & Inclusion Statement:

Kaplan is an Equal Opportunity Employer.   Our employees’ diverse range of perspectives, ideas, and backgrounds give Kaplan a competitive edge in anticipating and surpassing the needs of our students in today's global marketplace. We are dedicated to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We strongly believe that diversity strengthens our organization, fuels innovation, and improves our capacity to effectively serve our customers and communities.  Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.  There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.