General Summary:
The Social Media Manager will be responsible for developing and executing a robust social media strategy for Qualcomm and Snapdragon brands in India. This role is pivotal in driving digital engagement, building brand awareness, and fostering a strong online community across multiple social platforms. The individual will lead content creation, campaign management, and social media analytics to ensure alignment with broader marketing and business objectives.
Key Responsibilities:
1. Social Media Strategy:
- Develop and implement a comprehensive social media strategy for Qualcomm and Snapdragon, tailored to the Indian market.
- Identify key social platforms and trends to maximize brand visibility and engagement with target audiences, including consumers, tech enthusiasts, industry professionals, and media.
- Align social media activities with business goals, product launches, and marketing campaigns.
2. Content Creation & Management:
- Lead the creation of compelling, engaging, and shareable content (text, images, videos) that resonates with the target audience.
- Oversee the content calendar, ensuring timely execution of posts across all relevant platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.).
- Work with internal teams and external agencies to produce high-quality content, including product videos, infographics, and blog posts.
3. Campaign Planning & Execution:
- Design and execute social media campaigns that promote Qualcomm and Snapdragon's latest products, innovations, and industry leadership.
- Collaborate with cross-functional teams (PR, marketing, product) to support product launches and other key initiatives through coordinated social media activities.
- Monitor real-time trends and leverage them to create reactive content that drives conversations around the brand.
4. Community Management:
- Build and engage with online communities, responding to inquiries and comments in a timely and professional manner.
- Foster relationships with influencers, tech bloggers, and key opinion leaders to amplify brand presence and credibility.
- Monitor user-generated content and brand mentions to nurture a positive brand image.
5. Social Listening & Analytics:
- Use social listening tools to track brand sentiment, emerging trends, and competitor activities.
- Analyze and report on social media performance, using metrics such as engagement rates, reach, and ROI to inform strategy adjustments.
- Identify key insights from social media data to improve content strategy and audience targeting.
7. Collaboration & Stakeholder Management:
- Work closely with PR, product, and marketing teams to ensure consistent messaging and integration across all digital touchpoints.
- Collaborate with global teams to localize content and campaigns for the Indian market, ensuring relevance and cultural sensitivity.
8. Platform Innovation & Experimentation:
- Stay updated with social media platform updates, algorithm changes, and new features to optimize content distribution and engagement.
- Experiment with new formats and emerging platforms to keep Qualcomm and Snapdragon at the forefront of digital innovation.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
- 7+ years of experience in social media management, with a strong focus on technology brands.
- Proven experience in driving successful social media campaigns and growing online communities.
- In-depth knowledge of social media platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.), analytics tools, and best practices.
- Excellent content creation skills, with a focus on creativity and storytelling.
- Strong analytical mindset, with the ability to interpret data and turn insights into actionable strategies.
- Exceptional written and verbal communication skills.
- Experience in managing influencer relationships and partnerships.
- A passion for technology, with a good understanding of trends in 5G, AI, IoT, and mobile computing.
Preferred Experience:
- Experience in the semiconductor, mobile technology, or telecommunications sectors.
- Familiarity with paid social media strategies and tools (Facebook Ads, LinkedIn Ads, etc.).
- Previous experience working in a multinational organization is a plus.
Minimum Qualifications:
Applicants: Qualcomm is an equal opportunity employer. If you are an individual with a disability and need an accommodation during the application/hiring process, rest assured that Qualcomm is committed to providing an accessible process. You may e-mail myhr.support@qualcomm.com or call Qualcomm's toll-free number found here. Upon request, Qualcomm will provide reasonable accommodations to support individuals with disabilities to be able participate in the hiring process. Qualcomm is also committed to making our workplace accessible for individuals with disabilities.
Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law.
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If you would like more information about this role, please contact Qualcomm Careers.
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