Social Media Content Manager

JOB DESCRIPTION – CONTENT MANAGER (Social Media)

POSITION TITLE: Content Manager

LOCATION: MUMBAI

PURPOSE: This role is responsible for managing the  website, creating engaging content, and executing digital marketing campaigns to enhance our brand visibility, engagement and advocacy with our target audience.

Roles & Resposiobilities:

1) Strategy & Planning:

• Conduct competitive analysis and audience research to inform the strategy for the school’s website and social media platforms.
• Develop and implement social media strategies and digital marketing campaigns tailored to each campus, ensuring alignment with brand guidelines.
• Create and manage a content calendar for consistent and timely posting across all social media platforms.

2) Content Creation & Management:

• Manage the school’s website, ensuring that all content is current, accurate, and aligned with brand standards.
• Develop engaging, visually appealing, and platform-specific content that resonates with the target audience and the broader community.
• Oversee the brand's primary social media pages and set guidelines for school-centric social media pages.

3) Platform Management:

• Handle day-to-day operations of current social media platforms, including Facebook and Instagram, while exploring opportunities for LinkedIn, YouTube, Quora, and emerging platforms.
• Monitor social media metrics to assess performance, adjusting strategies to increase social media following, engagement, and overall digital presence.

4) Analytics & Optimization:

• Track, analyze, and report on key social media metrics to evaluate the effectiveness of campaigns and content strategies.
• Provide actionable insights and implement data-driven strategies to optimize digital content and improve engagement rates.
• Track and analyze review trends on GMB to gather insights and develop an informed content strategy.

5) Collaboration & Coordination:

• Travel to campuses as needed to collaborate with school teams, covering events and generating content.
• Coordinate with the digital marketing team to ensure a seamless digital experience across both paid and organic mediums.
• Liaise with the creative team to produce high-quality videos, graphics, and other digital content for social media platforms.

6) Core Technical Capabilities:

• Proficient in using video and graphic design tools for shooting, conceptualizing, and creating visually compelling content for digital platforms.
• Stay updated on the latest social media trends, tools, and best practices to maintain a competitive edge.

EXPERIENCE & QUALIFICATION:

• MBA in Marketing or a related field is preferred.
• Minimum 4-6 years of experience in social media management, preferably within the education sector or a consumer-oriented brand.
• Strong content creation skills with expertise in graphic design and video editing tools (e.g., Canva, Adobe Creative Suite, Final Cut Pro).
• Proven ability to develop and execute successful social media strategies and digital marketing campaigns.
• Experience with social media platforms (Facebook, Instagram, LinkedIn, YouTube, Quora, etc.) and their respective metrics.
• Experience in community management and customer engagement on social platforms.
• Understanding of SEO, SEM, and web traffic metrics.
• Familiarity with digital advertising platforms and analytics tools (e.g., Google Analytics, Facebook Ads Manager).
• Excellent communication and project management skills.
• Willingness to travel to school campuses as required on a weekly basis.