SFMC Developer

Purpose of the role

To design, develop, and execute testing strategies to validate functionality, performance, and user experience, while collaborating with cross-functional teams to identify and resolve defects, and continuously improve testing processes and methodologies, to ensure software quality and reliability. 

Accountabilities

• Development and implementation of comprehensive test plans and strategies to validate software functionality and ensure compliance with established quality standards.
• Creation and execution automated test scripts, leveraging testing frameworks and tools to facilitate early detection of defects and quality issues.         .
• Collaboration with cross-functional teams to analyse requirements, participate in design discussions, and contribute to the development of acceptance criteria, ensuring a thorough understanding of the software being tested.
• Root cause analysis for identified defects, working closely with developers to provide detailed information and support defect resolution.
• Collaboration with peers, participate in code reviews, and promote a culture of code quality and knowledge sharing.
• Stay informed of industry technology trends and innovations, and actively contribute to the organization's technology communities to foster a culture of technical excellence and growth.

Analyst Expectations

• Will have an impact on the work of related teams within the area.
• Partner with other functions and business areas.
• Takes responsibility for end results of a team’s operational processing and activities.
• Escalate breaches of policies / procedure appropriately.
• Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.
• Advise and influence decision making within own area of expertise.
• Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
• Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.
• Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Make evaluative judgements based on the analysis of factual information, paying attention to detail.
• Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
• Guide and persuade team members and communicate complex / sensitive information.
• Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.

Join us as a SFMC Developer at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You’ll harness cutting-edge technology to revolutionize our digital offerings, ensuring unapparelled customer experiences.

The SFMC Developer will be responsible for the QA of our email and SMS deployments as well as the development and execution of our email and SMS templates.  They will have the opportunity to grow in the role by working with key stakeholders both within and outside the MarTech organization to capture requirements and delivery timelines to build email and SMS communications, enhancements, and new capabilities.

To be successful as a SFMC Developer you should have experience with:

• Certified Salesforce Marketing Cloud Specialist, Certified Salesforce Certified. Marketing Cloud Developer, Certified Salesforce Certified Marketing Cloud Consultant.
• 2-5 years of experience building and deploying Marketing Communications and email/SMS templates via the SFMC tool.
• Experience with SFMC development tasks (building email templates, content blocks, journey building).
• Ability to adhere to SLAs, manage capacity accordingly, and partner with stakeholders to effectively manage marketing communications.
• HTML knowledge including custom developed code.

Some other highly valued skills may include:

• Extensive experience and deep understanding of email and SMS channel strongly preferred
• Holistic understanding of marketing, marketing operations process, and technology agile process strongly preferred
• Controls oriented
• 4-year college degree in marketing, business, computer science, or other related area.

You may be assessed on essential skills relevant to succeed in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills. 

Job location of this role is Pune.