SFMC Campaign Specialist

Introduction
A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows.

You’ll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat.

Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you’ll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience.

Your Role and Responsibilities

• Configure and set up marketing campaigns in various platforms, ensuring accurate implementation.
• Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
• Utilize marketing automation tools to set up and deploy email campaigns, landing pages, and workflows.
• Implement tracking parameters for campaign performance measurement and analysis.
• Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
• Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
• Monitor and optimize campaign setup processes for efficiency and effectiveness.
• Stay updated on platform updates and best practices for campaign setup.
• Provide support and training to marketing teams on campaign setup tools and processes.

Required Technical and Professional Expertise

• Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).
• Strong understanding of marketing campaign setup processes and best practices.
• Ability to configure and deploy email campaigns, landing pages, and marketing workflows.
• Experience with CRM systems and their integration with marketing platforms.
• Detail-oriented with excellent organizational and time management skills.
• Familiarity with tracking and analytics tools to measure campaign performance.
• Effective communication and collaboration skills with marketing teams.
• Problem-solving skills for identifying and resolving setup issues.
• Understanding of segmentation and targeting strategies in campaign setup.

Preferred Technical and Professional Expertise

• Certification in relevant marketing automation platforms.
• Knowledge of HTML/CSS for basic troubleshooting and customization.
• Experience with A/B testing methodologies in campaign setup.
• Familiarity with API integrations for data exchange between marketing tools.
• Exposure to advanced campaign setup features, such as personalization and dynamic content.
• Understanding of compliance and regulatory considerations in marketing.
• Continuous learning and staying updated on industry trends in marketing technology.
• Experience with project management tools for coordination and tracking.