SEO Architect (Web Analytics & SEO Optimization Specialist)

Job Overview

Role: SEO Architect (Web Analytics & SEO Optimization Specialist)

Job Title: Staff Technical Systems Analyst

Are you ready to revolutionize the SEO landscape? We are looking for an experienced and innovative SEO Architect to join our growing Future of X, Digital Experience team. This role will primarily focus on optimizing website performance, implementing SEO strategies, and leveraging web analytics tools to drive data-backed decisions for enhanced visibility, engagement, and conversion. The ideal candidate will combine technical SEO expertise with an in-depth understanding of web analytics to improve organic search performance, user experience, leverage AI technology and overall site functionality.

1. SEO Strategy Development and Implementation
   • Lead the development and execution of comprehensive SEO strategies for websites and digital platforms.
   • Perform thorough keyword research, competitive analysis, and industry trend monitoring to inform SEO planning.
   • Design and implement on-page and off-page optimization strategies, including metadata, content, internal linking, and backlink development.
2. Web Analytics Integration and Optimization
   • Manage and optimize the implementation of web analytics tools (e.g., Google Analytics, Adobe analytics, Google Search Console, etc.).
   • Leverage web analytics data to assess SEO performance, identify opportunities, and guide optimization strategies.
   • Create and maintain SEO dashboards and reports for stakeholders, delivering actionable insights based on data trends.
3. Technical SEO & Website Audits
   • Conduct comprehensive technical audits to identify issues affecting search rankings, such as site speed, mobile optimization, crawl errors, and indexing problems.
   • Collaborate with development teams to implement technical SEO improvements and troubleshoot issues related to structured data, schema markup, redirects, and URL optimization.
   • Recommend and execute solutions to enhance site architecture, navigation, and URL structure for better crawlability and user experience.
4. Content Optimization and Performance
   • Work closely with content teams to ensure SEO best practices are followed for content creation, optimization, and syndication.
   • Monitor content performance and implement adjustments to improve rankings, CTR, and conversion rates.
   • Advise on content strategy, ensuring alignment with SEO goals and audience intent.
5. SEO Reporting & KPIs
   • Define and track key SEO metrics and KPIs such as organic traffic, conversion rates, bounce rates, SERP rankings, and backlink profile health.
   • Provide regular performance reports to stakeholders, highlighting trends, insights, and action plans.
   • Work with cross-functional teams to set clear performance targets and SEO goals.
6. Cross-Functional Collaboration
   • Partner with marketing, product, UX/UI, and engineering teams to ensure SEO alignment in all digital initiatives.
   • Advise on SEO-related decisions for site redesigns, A/B testing, and new feature launches.
   • Stay updated on industry trends and best practices to share insights with internal teams and improve SEO strategies.

Qualifications:

• Education: Bachelor's degree in Computer Science, or a related field (or equivalent experience).
• Experience:
  • 10+ years of hands-on experience in SEO, including a focus on web analytics and technical SEO.
  • Proven experience in leveraging web analytics tools (Google Analytics, Adobe analytics etc.) to inform decision-making and drive SEO performance.
  • Strong understanding of SEO tools, ranking algorithms, and industry trends.
  • Experience with CMS platforms (e.g., WordPress, Salesforce CMS) and HTML/CSS for basic site edits.
  • Use of AI technology, RAG based solutions, understanding of data science and ML techniques.
• Skills and Expertise:
  • Expertise in SEO best practices, including on-page, off-page, technical SEO, and content optimization.
  • In-depth knowledge of web analytics platforms (Google Analytics, Google Tag Manager, etc.).
  • Experience conducting and analyzing website audits and making actionable recommendations for SEO improvements.
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights.
  • Familiarity with web performance tools (e.g., PageSpeed Insights, Lighthouse) and conversion rate optimization (CRO) tools.
  • Excellent communication skills, capable of presenting data-driven insights to both technical and non-technical teams.

Preferred Qualifications:

• Advanced certifications in SEO, Google Analytics, or other relevant digital marketing fields.
• Experience with advanced technical SEO strategies, including JavaScript SEO, server-side rendering, and international SEO.
• Experience in managing large-scale SEO projects with cross-functional teams.
• Familiarity with marketing automation and CRM platforms.