Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About usWe are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.
We have just celebrated our
$500M Series E funding round, led by
General Atlantic. Before this, we’ve unlocked unicorn status following our
Series D round. We are backed by top-notch investors, including
Sequoia Capital, QIA, Riverwood, and
Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.
Having unlocked unicorn status, Insider was congratulated for becoming one of the only
woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in
The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and
named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the
#1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.
When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.
Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.
What we’re looking forWe’re looking for a knowledgeable, detail-orientated, data-obsessed, and imaginative SEO expert to join our team and help scale our organic efforts to lead us to exponential growth. Do we have your attention? Good.The successful candidate (maybe you!) will be part of a small but mighty marketing leadership team. This is a once-in-a-lifetime opportunity for the right candidate to help build and own a best-in-class organic acquisition channel that delivers meaningful commercial impact to the business.Responsibilities
- We are growing rapidly, and you will play a key role in ensuring we hit our growth and efficiency targets by working within a critical function – SEO.
- You’ll work hands-on with our SEO Manager and be responsible for the scaling and optimization of our visibility and search-ability, online
- Co-own and execute our SEO strategy to achieve aggressive goals & targets to turn marketing into a revenue-driving growth force.
- Plan, build, manage, analyze, and optimize our SEO initiatives to deliver maximum impact.
- Help manage our SEO third-party agencies to deliver projects on time and within budget.
- Build sophisticated strategies that make it easier for qualified buyers to discover Insider and convert.
- Strong project management skills. Self-motivated and extremely resourceful in driving projects forward.
- Co-own the technical SEO roadmap with the Development team.
- Proof content for blogs, websites, and social media for effective SEO keywords
- Prepare executive-level reports and summaries for the Senior Leadership Team
Requirements
- Minimum 2+ years of experience in SEO. Experience in technology or software/SaaS industry is highly preferred
- A university degree in Business, Marketing, or a related field is a big plus!
- Excellent verbal and written communication skills in English
- Expert at working with platforms, including SEMRush, Google Analytics and Screaming Frog
- Experience with CRM and Marketing Automation software is a plus, Salesforce CRM and Hubspot are preferred
- Able to work with remote team members and multiple stakeholders across various departments and countries.
- Experienced at working comfortably across all levels of an organization. We’re a pretty flat structure, so we need someone who can transition from working in painstaking detail within a platform - and also be able to provide executive-level reports, updates, and dashboards to senior stakeholders
- Experience working within an international company, managing multiple regions is preferred. Our digital marketing function is small but mighty!
- Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth
- The ability and flexibility to work in a fast-paced startup environment as well as high emotional intelligence
- Curious about emerging technologies and marketing trends.
