Senior SEO Specialist (Remote)

We are seeking an experienced Senior SEO Specialist to join our remote team. As a Senior SEO Specialist, you will be responsible for developing and implementing effective SEO strategies to improve our client's website's organic search rankings and drive organic traffic. This role requires a deep understanding of search engine algorithms, keyword research, on-page optimization, technical SEO, and link building.

Working closely with our content team, you will provide guidance and recommendations for optimizing website content, meta-tags, and other on-page elements. You will also conduct regular audits to identify areas for improvement and monitor keyword rankings and organic traffic performance.

This is a remote position and requires strong communication skills, self-management abilities, and proficiency in remote collaboration tools.

Responsibilities:

SEO Strategy Development:

• Develop and implement effective SEO strategies to enhance online visibility and drive organic traffic.
• Stay abreast of industry trends, search engine algorithms, and emerging technologies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyse competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• In-depth knowledge of conducting competitor analysis and utilizing findings to inform and enhance SEO strategy.
• Proven track record of developing and executing successful link-building strategies, including outreach and relationship-building for high-authority backlinks.

Keyword Research and Analysis:

• Conduct thorough keyword research to identify opportunities for website optimization.
• Analyse and optimize content for maximum search engine visibility.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

On-Page and Off-Page Optimization:

• Deep understanding of on-page, off-page, and technical SEO principles
• Implement on-page SEO best practices to improve website performance.
• Expertise in handling advanced SEO techniques such as schema markup, page speed optimization, and mobile-first indexing.
• Execute off-page optimization strategies, including link-building initiatives.

Technical SEO:

• Deep understanding of technical SEO principles. Expertise in handling advanced SEO techniques such as schema markup, page speed optimization, and mobile-first indexing.
• Ability to conduct comprehensive technical audits using tools like Screaming Frog, SEMrush, or Ahrefs, identifying issues related to crawl errors, indexing problems, and rendering issues, and recommending solutions.
• Proficiency in analyzing website structures, implementing SEO-friendly site architectures, and optimizing internal linking strategies.
• Collaborate with the development team to implement technical SEO enhancements.

Content Strategy and Optimization:

• Ability to collaborate closely with content writer/vendors to develop SEO-friendly content strategies, including optimizing content silos, keyword mapping, and content gap analysis.
• Experience in conducting content audits to identify opportunities for optimization, consolidation, and content removal, focusing on driving higher engagement and conversion rates.

Familiarity with CMS and Development Basics:

• Familiarity with popular Content Management Systems (CMS) like WordPress, Drupal, Shopify, Magento, and basic understanding of HTML, CSS, and JavaScript to work effectively with developers.
• Ability to communicate SEO recommendations clearly to developers, including those related to website speed, structured data, and UX improvements.

Certifications and Continuous Learning:

• Preferred certifications include Google Analytics (GA4), GTM, Google Ads, HubSpot Inbound Marketing, SEMrush, or Ahrefs certification, demonstrating a commitment to continuous learning and staying current with industry trends.

Performance Metrics and KPIs:

• Ability to set, track, and report on performance metrics and KPIs, such as organic traffic growth, keyword rankings, click-through rates, and conversion rates.

Analytics and Reporting:

• Advanced proficiency in Google Analytics (GA4), Google Search Console, and other analytics tools.
• Ability to set up and interpret complex tracking, reporting on performance metrics, and drawing actionable insights.
• Experience with data visualization and reporting tools like Looker Studio (formerly Google Data Studio), creating insightful and actionable reports for stakeholders.